social media presentation ian mckendrick

Is Social Media a Fad?

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng




I wish I knew of someone who could...

I wish I knew of someone who could... I wish I knew

of someone who could...






http://www.commoncraft.com/bookmarking-plain-english

Social Bookmarking






Some Practical Examples

Pete Cashmore - 2007

http://mashable.com/

http://mashable.com/

How Mashable measure success

• 7 figure annual revenue

• 8 Million unique visitors

• 12 million monthly page views

• 1.5 million Twitter followers

• 300,000 Subscribers

• Consistently top Digg and Tweetme lists

Mashable’s Success

• Don’t plan it, just do it

• Focused and work hard

• Write for the web

• Write compelling headlines

• Appeal to mainstream

• Deliver awesome content

• Encourage sharing

• Go directly to the source

• Offline presence

http://satnavvoices.com/

http://satnavvoices.com/

http://twitter.com/kdburnett

http://twitter.com/kdburnett

http://www.youtube.com/user/foodwishes

http://www.youtube.com/user/foodwishes

http://www.youtube.com/watch?v=owGykVbfgUE

http://www.youtube.com/watch?v=owGykVbfgUE

http://www.youtube.com/watch?v=uLTIowBF0kE



Demonstrate “Value”

How can you demonstrate how your business can

change the lives of your customers for the better?

http://www.youtube.com/watch?v=L1HVGVZG1g8

http://www.youtube.com/watch?v=L1HVGVZG1g8

http://www.youtube.com/watch?v=uZ7-n930zJo




Network research sites

• Wikipedia.com

• Traffikd.com

• Mashable.com

• Google.com

• Matthuggins.com

• SuperBlog.biz

• Ianmckendrick.com

• SuperBlog.biz/presentation-downloads/

http://en.wikipedia.org/wiki/List_of_social_networking_websites

http://traffikd.com/social-media-websites/

http://www.mashable.com/

http://www.google.co.uk/

http://www.matthuggins.com/a-definitive-list-of-social-networking-websites-to-help-you-succeed/

http://www.superblog.biz/

http://www.ianmckendrick.com/

http://superblog.biz/presentation-downloads/




10 things you could be doing

1. Create a strategy – what - why – how etc.

2. Profiles and branding – corporate/personal

3. Decide on sites and landscapes

4. Define metrics and measure

5. Build a community

6. Create/Provide “Awesome” content...

7. ...with “Compelling” titles

8. Define “Calls to Action”

9. Recruit Champions / Trailblazers

10.Stop selling – Engage & Benchmark

Questions

social media presentation ian mckendrick

Business

knewof someonewho

knewof someonei

social bookmarking http

createprovide awesome

twitter followers

compelling titles8

social media

compelling headlines