social media pr hacking with ian greenleigh
TRANSCRIPT
Social Media PR Hacking!
With Ian Greenleigh
Ian Greenleigh (@be3d)
DareToComment.com
Free chapter:
bit.ly/vocusfreechapter
(THE EXPERIMENT)
20% CTR100% CTR
(THE EXPERIMENT)
(THE OPPORTUNITY)
(THE OPPORTUNITY)
(BUILD CREDIBILITY + NAME RECOGNITION)
(BUILD CREDIBILITY + NAME RECOGNITION)
(BUILD CREDIBILITY + NAME RECOGNITION)
(BUILD CREDIBILITY + NAME RECOGNITION)
(THE EMBASSY OF YOU)
(FINDING JOURNALISTS & BLOGGERS)
(MEDIA LADDERING)
FIND YOUR WAY ON TO A LARGER PLATFORM BY
STARTING DOWN THE LADDER.
(MEDIA LADDERING)
(SOCIAL AD STRATEGY #1)
Photo: Wikipedia user stanthejeep
(SOCIAL AD STRATEGY #1)
(TEST, OPTIMIZE, REFRESH)
(SOCIAL AD STRATEGY #2)
(HIDDEN DECISION MAKERS)
• Associate Producer
• Editor
• Production Coordinator
• + 10 more
(FINDING OPPORTUNITIES)
?
(FINDING OPPORTUNITIES)“Send him on a trip to
Belize.”
-Saul Goodman
(TARGET ME: FIND MY PROFILE)
(TARGET ME: GRAB MY UID)
(TARGET ME: CREATE CUSTOM AUDIENCE)
(TARGET ME: CREATE CUSTOM AUDIENCE)
(TARGET ME: CREATE THE AD)
(TARGET ME: TARGETING & BID)
Step-by-step guide: Bit.ly/VOCUSISG
Q&A
The Vocus Family
About VocusVocus is a leading provider of cloud marketing software that helps
businesses reach and influence buyers across social networks, online and
through media. Vocus provides an integrated suite that combines social
marketing, search marketing, email marketing and publicity into a
comprehensive solution to help businesses attract, engage and retain
customers. Vocus software is used by more than 120,000 organizations
worldwide and is available in seven languages. Vocus is based in
Beltsville, MD with offices in North America, Europe and Asia. For further
information, please visit http://www.vocus.com or call (800) 345-5572
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