ian greenleigh - pr news · 2020. 1. 1. · this year we'll reject false influence metrics...
TRANSCRIPT
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IAN GREENLEIGH Author, The Social Media Side Door Director of Marketing, Olapic @be3d
#socialsummit @be3d
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THE AD THAT CHANGED MY LIFE
#socialsummit @be3d
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#socialsummit @be3d
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GATEKEEPING PERSISTS
#socialsummit @be3d
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STANDING IN LINE
#socialsummit @be3d
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NEW AUDIENCE DYNAMICS
#socialsummit @be3d
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FLATTER, WIDER
#socialsummit @be3d
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THE END OF ASSUMPTIONS
#socialsummit @be3d
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#socialsummit @be3d
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BUILD—DON’T BUY—INFLUENCERS
#socialsummit @be3d
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#socialsummit @be3d
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BE PARTICIPATORY
#socialsummit @be3d
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#socialsummit @be3d
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@BE3D #socialsummit @be3d
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BACKSTAGE PASSES
#socialsummit @be3d
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#socialsummit @be3d
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COMBINE INDIRECT & DIRECT
#socialsummit @be3d
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#socialsummit @be3d
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START WITH TOUCHSTONES
#socialsummit @be3d
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DISAGREE!
#socialsummit @be3d
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EMULATE YOUR AUDIENCE
#socialsummit @be3d
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SOCIAL PROOF
#socialsummit @be3d
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#socialsummit @be3d
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#socialsummit @be3d
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BE INDISPENSABLE
#socialsummit @be3d
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#socialsummit @be3d
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PLAY TO THE EGO
#socialsummit @be3d
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thestudiobooth.com/blog/fader-fort-1 #socialsummit @be3d
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THE FUTURE OF ACCESS AND INFLUENCE
#socialsummit @be3d
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THANK YOU
#socialsummit @be3d