social media policy
DESCRIPTION
Presentation given at the 2009 HRA-NCA annual meeting in DC on setting social media policyTRANSCRIPT
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Setting Technology Policies That Make Sense in a Web 2.0 WorldHRA-NCA Annual Conference
Tuesday, May 12, 2009
Elizabeth Weaver Engel, CAE
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It’s only technology if it was created after you were born.
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With all apologies to Edwin Starr….
Web 2.0 (HUNH! Good God!)
What is it good for?
….Actually, a lot of things
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What is Web 2.0?
And how does it differ from Web 1.0?
Key: Collaboration
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Social Networks: Women in Tech
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RSS IGDA
AEA
AFSCME
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Blogs: Acronym
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Twitter: digitalNOW
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Wikis: Archives (AHA)
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Data, Data, Who’s Got the Data?
• Association Global Services, Inc. - Social Networking & Associations
• Principled Innovation: Association Social Technologies – Exploring the Present, Preparing for the Future
• The Economist: Serious Business – Web 2.0 Goes Corporate
• Facetime: Greynets in the Enterprise
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Concerns about Web 2.0
• Legal risk• Staff wasting time• Loss of control• Negative comments• Network security• Network overload
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Policies
While over 93% of organizations report some level of social media use…
Source: Facetime/NewDilligence Survey - http://www.facetime.com/survey08/summary/
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Advice:
"The true goal of every type of social media or web policy should be to make interacting on the social web easier, more comfortable, and safer for your stakeholders."
http://associationmarketing.blogspot.com/search/label/social%20media%20policies
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Advice:
Need to address:• Unofficial outposts• Offical outposts • Home base
Set constructive boundaries.
http://associationmarketing.blogspot.com/search/label/social%20media%20policies
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Sample Policies:
• Be trained• Provide unique perspectives• Post meaningful content• Be respectful and responsive• Respect confidentiality• Transparency• Follow the Intel Code of Conduct and
Privacy Policy (you do have those, right?)http://www.intel.com/sites/sitewide/en_US/social-media.htm
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Sample Policies:
• Follow all existing Mayo Clinic policies• Write in the first person• Disclose your relationship• Use personal contact information• Be respectful• Get your job done• Ask!http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/
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Policy Advice: Dave Fleet
• Review existing policies• Intellectual property• Confidentiality• Transparency
http://davefleet.com/2009/05/social-media-policies-company-internal-policies/
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As my friend Andy says….
• Hope for the best, but plan for the worst
And
• It’s easier and cheaper to keep yourself out of trouble than to get yourself out of trouble
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You’ve got risks?
We've got remedies…
• Community policing• User agreements• Advanced opt-outs• Disclaimers• Insurance • Indemnification
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Best practices in policies
• DON'T start with banning• DO have a reason• DON'T be draconian• DO keep it simple• DO be flexible and realistic• DON'T allow anonymous participation• DON'T make technology a scapegoat
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Don’t Be a Stranger!
Elizabeth Weaver Engel, CAEBeaconfire ConsultingEmail: [email protected]: [email protected]: http://www.linkedin.com/in/ewengel Twitter: http://www.twitter.com/ewengel Blog: http://thx4playing.blogspot.com