social media police: the nonprofit edition @bbcon
DESCRIPTION
Channeling Joan Rivers and E!’s Fashion Police, nonprofit social media authors including Allyson Kapin, Amy Sample Ward, and Melanie Mathos shared the latest trends, campaigns, and faux pas in the nonprofit social media world. Attendees were entertained, educated, and inspired by social #fails and the nonprofits that are making some seriously #winningmoves.TRANSCRIPT
04/10/2023 #bbcon 1
Social Media Police: Nonprofit Edition#BBCONPOPO
ALLYSON KAPIN @RADCAMPAIGNAMY SAMPLE WARD @AMYRSWARDMELANIE MATHOS @MELMATHO
04/10/2023 #bbcon 2
TWEET, TWEET!
#BBCON (Blackbaud is donating a $1 for every social action to The National Children’s Museum! *Up to $4000)
#BBCONPOPO(Follow conversation from this session – and because silly hashtags are fun!)
04/10/2023 #bbcon 3
ALLYSON KAPIN @RADCAMPAIGNAuthor of Social Change Anytime, AnywhereFounder of Rad Campaign and Women Who TechBlogger-in-chief Frogloop
AMY SAMPLE WARD @AMYRSWARDAuthor of Social Change Anytime, AnywhereCEO of NTENAmy Sample Ward’s version of NPTECH
MELANIE MATHOS @MELMATHOAuthor of 101 Social Media Tactics for NonprofitsSr. Public Relations Manager, BlackbaudI like to read their blogs. (And npENGAGE!)
04/10/2023 #bbcon 4
04/10/2023 #bbcon 5
04/10/2023 #bbcon 6
Disclaimer: We’re not trying to pick on anyone!
04/10/2023 #bbcon 7
LOOK WHO’S TRENDING
04/10/2023 #bbcon 8
Human Rights Campaign Stand for Marriage
04/10/2023 #bbcon 9
Human Rights Campaign Stand for Marriage
Best Use of Social Media
04/10/2023 #bbcon 10
Giving Days
Save the date: May 6, 2014
04/10/2023 #bbcon 11
Save Big Bird
04/10/2023 #bbcon 12
Best Use of Social Media
Save Big Bird
04/10/2023 #bbcon 13
BEST USE OF SOCIAL MEDIAWRITE-IN
_______________________
04/10/2023 #bbcon 14
HOT TICKET
04/10/2023 #bbcon 15
NRA GOES SILENT
04/10/2023 #bbcon 16
Worst Use of Social
Media
NRA GOES SILENT
04/10/2023 #bbcon 17
TACTFUL VS. TACKY – 9/11
04/10/2023 #bbcon 18
TACTFUL VS. TACKY – 9/11
Worst Use of Social
Media
04/10/2023 #bbcon 19
ON THE JOB
04/10/2023 #bbcon 20
WORST USE OF SOCIAL MEDIA WRITE-IN
_______________________
04/10/2023 #bbcon 21
GOTTA HAVE IT! MAKE IT STOP!
04/10/2023 #bbcon 22
GOTTA HAVE IT!
NEWSJACKING: SUPERBOWL POWER OUTAGE
04/10/2023 #bbcon 23
GOTTA HAVE IT!
CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION
04/10/2023 #bbcon 24
GOTTA HAVE IT!
NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER
04/10/2023 #bbcon 25
GOTTA HAVE IT!SHARE YOUR MISSION IN 15 SECONDS OR LESS
04/10/2023 #bbcon 26
GOTTA HAVE IT!SHARE YOUR MISSION IN 15 SECONDS OR LESS
Best Use of Social Media
04/10/2023 #bbcon 27
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
04/10/2023 #bbcon 28
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
04/10/2023 #bbcon 29
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give
04/10/2023 #bbcon 30
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
04/10/2023 #bbcon 31
GOTTA HAVE IT!
MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD
04/10/2023 #bbcon 32
GOTTA HAVE IT!
JUST PIN IT
04/10/2023 #bbcon 33
GOTTA HAVE IT!
CONTENT MARKETING: DANA FARBER CANCER INSTITUTE
04/10/2023 #bbcon 34
GOTTA HAVE IT!
MEMES ON A MISSION
04/10/2023 #bbcon 35
GOTTA HAVE IT!
SELFIES
04/10/2023 #bbcon 36
GOTTA HAVE IT!
SELFIES
04/10/2023 #bbcon 37
GOTTA HAVE IT!
SELFIES FOR GOOD
04/10/2023 #bbcon 38
GOTTA HAVE IT!
SELFIES FOR GOOD
04/10/2023 #bbcon 39
MAKE IT STOP!
BROADCASTING
04/10/2023 #bbcon 40
MAKE IT STOP!
STOP NOT LISTENING!
PULLED CAMPAIGN 2 HRS IN – STILL TWEETS TODAY ON HASHTAG
REACTED
04/10/2023 #bbcon 41
MAKE IT STOP!
QR CODE ABUSE
04/10/2023 #bbcon 42
MAKE IT STOP!
QR CODE ABUSE
04/10/2023 #bbcon 43
MAKE IT STOP!
SHALLOW ENGAGEMENT
04/10/2023 #bbcon 44
MAKE IT STOP!
LIKE EXTORTION
• Image of poorly or disabled animals = Don’t Like it, donate to or help the RSPCA,Blue Cross, PDSA, Dog’s Trust or another animal charity of your choice.
• Image of poorly or disabled babies = Don’t Like it, donate to or help Great Ormond Street Hospital, NSPCC, Action For Children, Roald Dahl Charity, or another children’s charity of your choice.
• Image of poorly or disabled soldier = Don’t Like it, donate to or help Soldier’s Charity, Help For Heroes, Support Our Soldiers, Soldiers Off The Street or another soldier’s charity of your choice.
SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips
04/10/2023 #bbcon 45
Best Use of Social Media
1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE
2. SAVE BIG BIRD
3. CHARITY: WATER INSTAGRAM VIDEO
4. WRITE-IN
04/10/2023 #bbcon 46
1. NRA GOES SILENT
2. 9/11 ATT PRODUCT PLACEMENT
3. QR CODES ON HIGHWAY BILLBOARDS
4. WRITE-IN
Worst Use of Social Media
04/10/2023 #bbcon 47
TEACHING MOMENTS
1. Listen, don’t broadcast2. Be prepared to take advantage of news
moments (or to adjust your messaging in light of news moments)
3. Respond quickly (to both positive and negative)
4. Create a movement5. Have fun!6. Measure, measure, measure7. Have a social media staff handbook8. Have a plan in place to manage an
online crisis so it doesn’t bubble up and implode
9. Tailor content specifically for each social media channel as each one has its own tone, terminology, etc.
10. Learn from failures
04/10/2023 #bbcon 48
THANK YOU! LET’S TALK MORE TONIGHT!
WHAT?BBCON 2013 TWEETUP
WHEN?Tonight! From 8:30pm - 10:00pm
WHERE?Orchard Terrace (Outdoor Event)Gaylord National Resort and Convention Center