social media peptalk (kilmardinny art centre, bearsden) (15th october 2014)
DESCRIPTION
Slides for social media peptalk as part of Training in New Technologies (East Dunbartonshire)TRANSCRIPT
SOCIAL MEDIAAN OVERVIEW (#PEPTALK)
Jennifer M. Jones University of the West of Scotland @jennifermjones
• Application and/or Platform based (through websites such as Facebook and Twitter)
• Personalized networked environment
• Access through multiple screens and devices, often on the go.
• Driven by granular sharing, emoting and describing
• Real-time – making the implicit, explicit
THE STATE OF THE WEB
http://www.tweetdeck.com
HOW FAR HAVE WE CAME?
http://xkcd.com/802/
Self-publishing web-logging14 YEARS AGO
ACCESS LOWERING THE THRESHOLD TO PUBLISH CONTENT
3rd party facilities to host multimedia content9 YEARS AGO
ABILITYREMOVES THE NEED FOR TECHNICAL EXPERIENCE AND/OR DEDICATED SERVER SPACE
Smartphones as the default tool7 YEARS AGO
MOBILEPRODUCE AND ACCESS SMALL USER-GENERATED MEDIA ON THE GO
The ‘Twitter’ Olympics – Over related 150,000,000 tweets over 16 days 2 YEAR AGO
CRITICAL MASSSOCIAL MEDIA MOVES INTO THE MAINSTREAM, POLICIES AND STRATEGIES REFLECT THIS – ACCESS TO VAST QUANTITIES OF SOCIAL DATA
Immediacy – validity – connectedness - participatory – big data NOW?
Networked across sectors, keywords, events, contexts, location…VISUALIZE YOUR COMMUNITY
mentionmapp.com
No two account feeds are the same, we construct our own personalised environmentNETWORKED INDIVIDUALISM
Competing attentions, brands sit between friends, between news, between videos of cats, all waiting to be passed on via a ‘like’ or a ‘retweet’ button.
ATTENTION ECONOMY
SOCIAL MEDIAPRACTICE OVER TECHNOLOGY
NO FIXED APPROACHResearch Collaboration Display Promote Listen Reflect Evaluate
RESEARCH
E.G. TWITTER TOOLS
https://twitter.com/search-advancedhttp://www.twitonomy.com/
COLLABORATIONhttp://drive.google.com
DISPLAY
TELL MORESTORIESYOU’LL GET A BETTER, MORE ENGAGED RESPONSE
PROMOTE(Important, but not the focus)
ASK QUESTIONSGIVE YOUR FOLLOWERS AN OPPORTUNITY TO ANSWER BACK
JOIN THE CONVERSATIONTELL STORIES, TALK ABOUT THOSE STORIES AND PROMOTION WILL FOLLOW
LISTEN
MOST IMPORTANTPARTYOU DON’T ALWAYS NEED TO RESPOND, BUT YOU CAN ALWAYS LISTEN
REFLECT
GO BEYONDCOPYIF YOU WANT FEEDBACK, JOIN THE CONVERSATION, REFLECT ON PROCESS
MAKING IMPLICIT, EXPLICITTO GET THE MOST OUT OF USING SOCIAL MEDIA TECHNOLOGIES, YOU MUST ALSO CONTRIBUTE SOMETHING
MONITOR
SOCIAL MEDIA IS EPHEMERALCONTEXT CAN COLLAPSE WITHIN A WEEK, SEARCHING BECOMES DIFFICULT
ARCHIVEEmpheral
storify.com
TELL STORIES WITH DATASOCIAL MEDIA CAN ILLUSTRATE AND ADD LIFE TO REPORTS (VIDEO, AUDIO AND PHOTO FEEDBACK)
VISUALISE
THANKSQUESTIONS?
jennifermjones.net @jennifermjones