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SOCIAL MEDIAAN OVERVIEW (#PEPTALK)
Jennifer M. Jones University of the West of Scotland @jennifermjones
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• Application and/or Platform based (through websites such as Facebook and Twitter)
• Personalized networked environment
• Access through multiple screens and devices, often on the go.
• Driven by granular sharing, emoting and describing
• Real-time – making the implicit, explicit
THE STATE OF THE WEB
http://www.tweetdeck.com
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HOW FAR HAVE WE CAME?
http://xkcd.com/802/
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Self-publishing web-logging14 YEARS AGO
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ACCESS LOWERING THE THRESHOLD TO PUBLISH CONTENT
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3rd party facilities to host multimedia content9 YEARS AGO
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ABILITYREMOVES THE NEED FOR TECHNICAL EXPERIENCE AND/OR DEDICATED SERVER SPACE
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Smartphones as the default tool7 YEARS AGO
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MOBILEPRODUCE AND ACCESS SMALL USER-GENERATED MEDIA ON THE GO
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The ‘Twitter’ Olympics – Over related 150,000,000 tweets over 16 days 2 YEAR AGO
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CRITICAL MASSSOCIAL MEDIA MOVES INTO THE MAINSTREAM, POLICIES AND STRATEGIES REFLECT THIS – ACCESS TO VAST QUANTITIES OF SOCIAL DATA
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Immediacy – validity – connectedness - participatory – big data NOW?
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Networked across sectors, keywords, events, contexts, location…VISUALIZE YOUR COMMUNITY
mentionmapp.com
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No two account feeds are the same, we construct our own personalised environmentNETWORKED INDIVIDUALISM
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Competing attentions, brands sit between friends, between news, between videos of cats, all waiting to be passed on via a ‘like’ or a ‘retweet’ button.
ATTENTION ECONOMY
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SOCIAL MEDIAPRACTICE OVER TECHNOLOGY
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NO FIXED APPROACHResearch Collaboration Display Promote Listen Reflect Evaluate
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RESEARCH
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E.G. TWITTER TOOLS
https://twitter.com/search-advancedhttp://www.twitonomy.com/
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COLLABORATIONhttp://drive.google.com
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DISPLAY
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TELL MORESTORIESYOU’LL GET A BETTER, MORE ENGAGED RESPONSE
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PROMOTE(Important, but not the focus)
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ASK QUESTIONSGIVE YOUR FOLLOWERS AN OPPORTUNITY TO ANSWER BACK
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JOIN THE CONVERSATIONTELL STORIES, TALK ABOUT THOSE STORIES AND PROMOTION WILL FOLLOW
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LISTEN
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MOST IMPORTANTPARTYOU DON’T ALWAYS NEED TO RESPOND, BUT YOU CAN ALWAYS LISTEN
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REFLECT
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GO BEYONDCOPYIF YOU WANT FEEDBACK, JOIN THE CONVERSATION, REFLECT ON PROCESS
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MAKING IMPLICIT, EXPLICITTO GET THE MOST OUT OF USING SOCIAL MEDIA TECHNOLOGIES, YOU MUST ALSO CONTRIBUTE SOMETHING
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MONITOR
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SOCIAL MEDIA IS EPHEMERALCONTEXT CAN COLLAPSE WITHIN A WEEK, SEARCHING BECOMES DIFFICULT
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ARCHIVEEmpheral
storify.com
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TELL STORIES WITH DATASOCIAL MEDIA CAN ILLUSTRATE AND ADD LIFE TO REPORTS (VIDEO, AUDIO AND PHOTO FEEDBACK)
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VISUALISE
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THANKSQUESTIONS?
jennifermjones.net @jennifermjones