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THE FUTURE OF MARKETING

WHAT’S HAPPENING NOW

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The old marketing is noisy

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It does a lot of shouting at people

limenoodle | consultingLA LA LA LA. I CAN’T HEAR YOU...

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Old Marketing• Telemarketing• Print Ads• Direct Mail• Trade Shows• TV/Radio Ads• Spam

Interruption!

New Marketing• SEO / SEM• Blogging• Social Media• RSS• Viral Videos• WOM / Recommend

Permission

RE-THINKING MARKETING

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The New Marketing is about being found where your customers are looking, when they are ready to buy.

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The new marketing is about being found by customers when they are looking to buy what you are selling.Be found

when and where your customers are looking

This means on the

Internet and the lips of

friends

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A recommendation from a friend would make 71% of people more comfortable with a product or service – more so than advertising (15%) or even personal experience (63%)

MediaLab

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What is social media

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It’s about people having conversations, connecting

and engaging online.

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Remember when connecting personally with customers was standard...

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“(When it comes to social media) companies focus on the tools and technologies, yet fail to understand the behaviours of their own customers online. As a result, they miss the mark.”

Jeremiah OwyangForrester Research

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DON’T FOCUS

ON THE TOOLS

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The power of social media lies in people using these tools – the creation of self-organised communities of like-minded people – making it a good way for businesses to inform, understand and connect with the people who buy their products and services.

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Why does Social Media matter?

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By 2010 Generation Y will outnumber Baby Boomers

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96% of them have joined a Social Network

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2/3OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS

http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint

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Social Media has overtaken porn as the no. 1 activity on the Web

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1.China2.India3.United States4.facebook5.Indonesia6.Brazil7.Pakistan8.Bangladesh

If facebook were a country it would be the worlds 4th largest

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80% of Twitter usage is on mobile devices

People update anytime, anywhere – imagine what that means for bad customer experience!

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Can Social Media help my business?

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Relationships

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Authority

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Links for search engines

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Customer insights

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The odd case study

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Gary Vaynerchuk grew his family wine shop from $4 million to $50 million using social media.

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$0 Twitter = 1,800 new customers

$7.5k Billboards = 300 new customers

$15k Direct Mail = 200 new customers

$0 Twitter = 1,800 new customers

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sold $3,000,000 worth of computers on

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Naked Pizza set a single day sales record using Twitter.

-69% of sales - record day-15% of sales avg-85% of new customers-New “Twitter” sign-POS tracking/kiosk signup

limenoodle | consultingDomino’s were slow to react – but pulled it out in the end.

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What should I do?

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Find your audience

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Develop a strategy

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Implement / Integrate

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Management

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Measure

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But what if I make a mistake?

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Monitor

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“Your brand is no stronger than your reputation – and will increasingly depend on what comes up when you are Googled?.”

Alan JenkinsGlobal Communication Consultant

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So, to sum up:

Listen Engage Share Strategise Monitor Measure

Be Real

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Oh, I get it now...

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Thank you!

Eric Swainwww.limenoodle.comwww.twitter.com/ericswainwww.facebook.com/eswainwww.linkedin.com/in/ericswain

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Big megaphone: http://www.flickr.com/photos/enigmatic/3861438084/Woman shouting: http://www.flickr.com/photos/tranchis/3708549622/I Can’t Hear You: http://www.flickr.com/photos/kydd/3776119485/Squirrel and shell: http://www.flickr.com/photos/44603071@N00/2664031467/Binoculars: http://www.flickr.com/photos/gerlos/3119891607/MediaLab survey: MediaLab 2009, via Gemma Went, www.redcubemarketing.comCoffee house conversation: http://www.flickr.com/photos/ktylerconk/2163760529/Hot Soup and Conversation: http://www.flickr.com/photos/mymollypop/2645590591/Jeremiah Owyang picture: http://www.flickr.com/photos/fdevillamil/3549935134/ Crowd Kiss: http://www.flickr.com/photos/acousticskyy/3651475141/Internet Cafe: http://www.flickr.com/photos/38692385@N03/3627938925/Iphone: http://www.flickr.com/photos/misbehave/538367610/Social Media Stats: econsultancy, Paul Isakson and Socialnomics:

http://econsultancy.com/blog/4327-20-+-mind-blowing-social-media-statisticshttp://econsultancy.com/blog/4402-20+-more-mind-blowing-social-media-statisticshttp://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/http://paulisakson.typepad.com/planning/

Build relationships: http://www.flickr.com/photos/slava/992547455/Talk to the Experts: http://www.flickr.com/photos/maile/1745480/Chain Link: http://www.flickr.com/photos/mattimattila/4001221570/Listening Statue: http://www.flickr.com/photos/c0t0s0d0/2365909612/Gary Vaynerchuk at Affiliate Summit West 2009: http://www.flickr.com/photos/affsum/3231433003/Stairway to Heaven: http://www.flickr.com/photos/extranoise/169187125/Large crowd: http://www.flickr.com/photos/michale/201079617/Chess pieces: http://www.flickr.com/photos/felipeskroski/873506582/Light bulbs: http://www.flickr.com/photos/sookie/101363593/Leadership Arrow: http://www.lumaxart.comTape Measure: http://www.flickr.com/photos/aussiegall/286709039/The Mullet Strategy: http://www.flickr.com/photos/heyjohngreen/2570368211/Monitor man: http://www.flickr.com/photos/23912576@N05/2962194797/Squirrel with sign: http://www.flickr.com/photos/44603071@N00/2620293564/in/set-72157594565919039

Special thanks to Gemma Went, Eric Qualman, Paul Isakson, and Olivier Blanchard whose work I stole researched for a number of the concepts in this presentation.

Notes and image credits: