AdHero Social Media Plan for Facebook

I. ObjectivesA. To drive traffic to our websiteB. To get customer leads and creative leadsC. To get investorsD. To create a buzz about AdHero giving it proper brand equityE. To be the thought leader when it comes to Facebook Ads MarketingF. Encourage Comments and EngagementG. External linking tool to Affiliate Marketeers

II. Target AudienceA. Young entrepreneurs (CEO’s of startups and SME’s) both male and female aged 25 – 45B. Marketing Managers and Social Media Managers who need help in building their online presence C. Creative People who know how to write catchy lines and create attractive work and design (copywriters, bloggers, ad writers, graphic designers, etc.)D. People who are interested in cool tech and eye-popping viral content (subscribers of Mashable, Wired, Tech Crunch, Hubspot, Viral Nova, HelloGiggles, Daily Motion etc.)

III. Desired Emotional After TasteA. We want people to understand that we are the best makers of Facebook AdsB. To try AdHero is low risk because our ads work and we are charging them very small amounts compared to agenciesC. We want to solve the pain of brands in creating Facebook AdsD. We are top of mind when it comes to Facebook MarketingE. We drive incredible traffic through Facebook Ads to their desired destination

IV. Key Brand TenetsA. We make it easy for customers to advertise on Social MediaB. We are a customer acquisition solutionC. We are an efficient and cost-effective way

V. Key MessagesA. We understand the needs of business owners as they grow their companiesB. We create social media ads that workC. We aid Social Media Managers – we are their helpersD. You can leave the Social Media Work to the experts.

VI. Our Industry PositioningA. We are the only platform like this.B. We are the only marketplace for Facebook AdsC. We are the only ones who match businesses to adequate and fitting content creators for their brandD. We will be the stock Facebook Ads place

VII. Brand CharacterA. We are so smart about Facebook AdvertisingB. We know what works for each and every specific needsC. We know what content will be effective

VIII. Tone and VoiceA. We are transparent, straightforward, fun and creative.B. We are funny and relaxed, we are against corporate ad-speak.C. We tickle the imagination of our readers

IX. Key Performance MetricsA. Input Variables

1. Number of Facebook Posts2. Number of Facebook Invites Sent

B. Output Variables1. Number of Page Likes2. Number of Facebook Post Likes3. Number of Mentions4. Number of Shares5. Number of redirects to web page6. Number of new leads generated for customers7. Number of new leads generated for content writers8. Number of new leads for investors9. Number of interactions

X. StrategyA. Tool: Sprout Social B. One post strategy (Initial Phase to introduce the brand)

1. About us Posts2. Branding Posts – features, milestones, investors3. Persona Posts – people behind AdHero snippets

C. 3 posts strategy (Second Phase to make the brand stronger)1. First post in the morning (8:00am – 9:00am) – Good morning content (can be an inspiring quote or addressing a particular situation that is trending)2. Second post (1:00pm – 2:00pm) – Mastery of Content Post (This will be anything regarding the industry or thoughts that we want to share to our audience 3 parts would be HOOK, CONTENT and SEGUE)

a) How-to posts (list teaching people about Facebook Advertising e.g. how to grow from 100 likes to 1000 likes in 1 week)b) Testimonial posts (success stories of AdHero customers)c) Slice of life of a content creator (feature a creator and how he does marvelous ads)d) Milestone Posts (achievements, new investors, features, etc.)e) Insight Post (anything about the industry)f) Spoof / Pun posts – play of words and importance of proper grammarg) Things to re-share (found in letter C) with a twist that links back to our content

3. Last post (6:00pm – 8:00pm) – End of Day Post (engaging post asking people a random question about their day)

D. Things to re-share1. Blog Posts regarding our expertise (content, growth-hacking, startup scene)

a) Tech Crunchb) Muru-dc) Startup Vitaminsd) Mashable

2. Viral videos and imagesa) Viral blogsb) Famous tweetsc) Industry thought leaders

3. Current events to make us relevanta) Newsb) Political Issues with a funny twist

E. Images Campaign1. Quote and Image Standard Campaign2. AdHero Meme Campaign3. Satire Images

F. Contests1. Facebook Ad Contests (run through our page) winner with most likes win2. Best photo of (insert anything here) winner with most likes win3. Make ads for famous brands Contest (hopefully this will catch big brands attention)