Professionalism: Hippocrates and Beyond

@FarrisTimimi

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Social Media…

• is ubiquitous.• has provider penetration = to population use.• adds the tools of one-to-many to one-to-one.• is a tool, and like all tools, has rules.• is supported by resources: guideline/training.

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What is social media?

• Any tool that facilitates social constructivism.• Media designed to be shared, that is archived

and scalable.• Networks that transform private to public,

monologs to conversations.• Tools that allow you to type yourself into

reality.

Percentage of US Population with Social Media Profile

2008 2009 2010 2011 2012 2013 2014 2015 20160

20

40

60

80

100

24

34

4852

5662

6773

78

% US Population

http://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/ Accessed 4/2/16

Time spent with Media

Internet: PC/Tablet

Internet: Mobile

Social Media TV0

1

2

3

4

54.25

1.9 1.7

3.3

Hours per Day

Hours per Day

http://www.slideshare.net/fullscreen/wearesocialsg/digital-in-2016/1 Accessed 5/1/16

20% of Media Consumption

US: Popular Networks

Facebook Twitter Pinterest Instagram Google+ LinkedIn Tumblr

http://www.slideshare.net/fullscreen/wearesocialsg/digital-in-2016/1 Accessed 5/1/16

30% Facebook, 8% Twitter, 10% YouTube

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Mayo Clinic Social Media Guidelines• Follow all applicable Mayo Clinic policies

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Profiles

• Corporate logo in your username is a no go.• Adding a disclaimer is always saner.

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When posting

• Speak on your behalf not that of staff.• Always post in the first person.• If you chat about the company, identify

abundantly.

When posting

• Always surmises that HIPAA applies.• Anonymity is really gimmicky.• Do not practice on the net regardless your

intent.

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Time management

• Despite connectivity, social media should not impact work activity.

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The Vegas Rule

• Unless it is still in the cache, you can’t put it in the trash– Use good judgment, be accurate and honest.– Errors, omissions or unprofessional

language/behavior reflects poorly on you, your profession and on Mayo.

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Friending

• Separate the circle of friends from the patients you mend.– We strongly discourage friending of patients on

social networks. – Exception: An in-person friendship that pre-dates

the treatment relationship.

Friending

• If you supervise, be wise.–Do not initiate an employee friend request at your

own behest.

Think before you link

• Before you post– Foresee and count to 3

• 1-Who is your audience?• 2-Is this appropriate for all ages?• 3-Am I adding value to an ongoing conversation?

Health Care Social Media

• Before you take the leap– Review our social media policy guidelines.– Define your opportunity and operational goals– Remember you represent your organization as

well as yourself.– Know and review your privacy settings.

Health Care Social Media

• After the plunge– Be real– Be professional – Be respectful– Lurk before you leap– Just like a good marriage, you will be judged more

by how you listen then what you say

Tweet Ready Social Media Guide

• Don’t Lie, Don’t Pry• Don’t Cheat, Can’t Delete• Don’t Steal, Don’t Reveal

Social Media Resources

For Further Interaction:

• @FarrisTimimi on Twitter • timimi.farris@mayo.edu• http://socialmedia.mayo.clinic.org• http://pinterest.com/farristimimi• https://www.facebook.com/MayoClinic