Social Media Networking for Sales Results

SERVICE OVERVIEW

Social Media Networking for Sales Results

Alan See, Chief Marketing Officer

Non-Technical

Interactive Workshop (case study & workshop focus)

Half-day; Full-day; or designed to fit your need

Available on request

COURSE TITLE

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SOCIAL-READY MARKETINGSTRATEGY

PROCESSESTECHNOLOGY

CEO:I hear about social media all the time now; but does Wall Street reallycare if we getsocial? What’s our competition doing?

HR: Are we goingto allow allemployees access? If so, whatabout productivity?

Sales:Are we using this to generateleads or is it aboutcustomer service?If it’s about leads,will the quality be any good?

CIO:What about network security? By the way, we can’t allow everyone to be down- loading all these untested desktop social apps.

CFO:Are we talking about decreasingexpenses orincreasingrevenues with thisstrategy?

ABSTRACT

Web 2.0 platforms have created a launching pad for personal branding and social media based lead generation. Social media sites such as LinkedIn and Twitter have experienced hyper growth as millions of individuals have traded-in their old rolodex and connected through these new media platforms. Are you currently leveraging social media to build your personal brand and nurture your sales pipeline?

During this workshop we will cover:

» Social networking trends

• How it impacts your corporate brand, personal brand, sales funnel, marketing strategy, and how to jump start your social media efforts.

» Tactics for engaging functional areas across the organization and aligning strategy, technology and processes for social media based lead generation.

» Success factors for building a business focused social network and how to engage your audience.

» Content examples (including best practices) from LinkedIn and Twitter, as well as the power of blogs will be demonstrated.

» Attendees will have time for hands-on with LinkedIn, Twitter, and other platforms in order to increase social networking efficiency and effectiveness.

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RECOMMENDATIONS

Scott WaltersPractice Leader - Customer Intelligence, Information Management & Analytics at Hewlett-Packard Dayton, Ohio Area

“Alan was an early adopter and is a proven innovator in this subject area. This bootcamp brings all his expertise and enthusiasm to participants. Highly recommended.”

Tyler MunnContent Marketing Manager at Powernet Cincinnati Area

“There was a lot of skepticism within our company regarding social media’s ability to deliver results in a B2B market. Through top-down leadership, Alan had both the sales and marketing teams contributing on an individual and corporate level, driving brand engagement across major social media platforms. What made Alan special though, was that he understood that engagement and followers weren’t enough; he actually knew how to convert that engagement and those followers into bottom-line results.”

Nick UrsiniWetherington Wine Club Coordinator Cincinnati Area

“Alan has great insights in the merging of marketing strategy and the newest features of online communications meant to build brand awareness, brand loyalty, and more importantly revenue generation.”

Brenda ReddyBusiness Development Manager at RevLocal Columbus, Ohio Area

“I had the privilege of participating in Alan’s social media training when we were both at MindLeaders. I must say I am a little old school and was skeptical of social media impacting our sales efforts. I was fortunate to witness the success Alan’s social media campaign made to our business. We had more quality leads in that one year than we did in most of my career at MindLeaders. If you are serious about building your business long term than I highly recommend Alan’s training.”

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RECOMMENDATIONS

David J. CorrMarketing Director at Contech Engineered Solutions Dayton, Ohio Area

“If you are looking to leverage social media in your BtoB sales strategy but don’t know where to start, I recommend Alan See’s one day boot camp - Social Networking for the B2B Sales Force. Alan will shorten your organization’s social media learning curve. He will show your sales team both the strategy and the ‘how to’ aspects of social media. By the end of the session, attendees will have developed their own social media presence, and will have the knowledge they need to leverage social media to connect with more potential customers.”

David HenrySenior Media Strategist at Berry Network, Inc. Dayton, Ohio Area

“I had the extreme pleasure of being a member of Alan’s Marketing Team at AT&T, and during that time, I learned more about social media marketing than I ever could have imagined. Alan is, without a doubt, one of the nation’s leading experts with regard to social media marketing. Whether you’re new to

social media marketing or simply wanting to take your social media marketing to the next level, Alan’s bootcamp will definitely help. Highly recommended!”

Marilyn KircherMember Care Specialist at Alta Bicycle Share Columbus, Ohio Area

If you want to shorten your org’s social media learning curve, I highly recommend this workshop. Alan is great at determining the needs of his audience. He can give independent learners a kick-start or patiently walk thru the steps for those needing more one-on-one help. You don’t only learn the basics; e.g. with Twitter, Alan gets into the real meat of how to become a power user via Twitter lists and TweetDeck. Alan knows social media inside and out and energized our organization to get social.

Troy CarlsonWeb Developer at NiSource Columbus, Ohio Area

“Alan’s enthusiasm and knowledge on the topic of social media are infectious. He taught me more about this area than I can explain in a short recommendation. I owe a lot to him,

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RECOMMENDATIONS

and can only imagine the wealth of knowledge that he’s packaged into this workshop. If you need to step your social media engagement and execution up a notch, Alan See is the man to talk to.”

Brendan O’SullivanExperienced CEO at Business Advisor, Interim CEO Ireland

“Many B2B players have still not grasped the importance of deploying social media as a business tool. In today’s market, and more importantly tomorrow’s, effective use of social media will be difference between surviving and thriving. Alan See, is a recognized expert in this space and has the experience in the field to back up his vast knowledge. If you are wondering where to start to drive success in your business using social media I recommend Alan’s workshop as the place.”

Michael BrillApplication Developer at JPMorgan Chase Columbus, Ohio Area

“Alan came into the company. Next thing I knew, he introduced so many amazing and lead generating ideas. I learned more from Alan than two decades in marketing had taught

me. I owe Alan a great deal. You are not just getting another learn by numbers course with Alan. You are getting an amazing teacher and one nice guy. You could take other course but you would be missing the true value. Alan makes B2B social fun, informative, sales generating and proven.”

OTHER RECOMMENDATIONS

Paul MacCartneyChief Operating Officer at LTA LLC Columbus, Ohio Area

Josh MillerProject Manager at Skillsoft Columbus, Ohio Area

Kirstin StapletonBusiness Development at eLogic Learning Columbus, Ohio Area

Jeff GillelandSenior Consultant - Marketing Technologies & Big Data at IBM Raleigh-Durham, North Carolina Area

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FACILITATOR BIO

Alan See is a senior executive with the rare ability to speak Social Media Marketing and Sales 101 in the same sentence. He is also listed as the most influential Chief Marketing Officer on Twitter by both Social Media Marketing Magazine and CEOWorld Magazine, as well as a Top 1% Influencer by Kred. This means his grown children still wonder “what does dad really do all day at work?” He has also served as an associate faculty member at the University of Phoenix where he loved to teach, but hated to grade papers! Alan is an active blogger and frequent presenter on topics that help organizations develop marketing strategies and sales initiatives to power profitable growth. He has performed for and interacts with some of the world’s most respected brands including; IBM, Cap Gemini, Teradata, SAS Institute, NCR Corporation and AT&T. But wait, there’s more! He also has experience with start ups and SMB’s with names not found on the international stage including; DocuStar, the Dayton Sharks, MindLeaders and Seapine Software. Alan holds BBA and MBA degrees from Abilene Christian University.

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FACILITATOR BIO

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LinkedIn: www.linkedin.com/in/alansee

Twitter: www.twitter.com/AlanSee

MIT Sloan Management Review: “How to Get Your Messages Retweeted” www.sloanreview.mit.edu/article/how-to-get-your-messages-retweeted/

ExecSense: “Marketers as Lifelong Learners” www.execsense.com/marketers-as-lifelong-learners.html

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