LinkedIntelligence…LinkedIntelligence…

A unique approach to Executive NetworkingA unique approach to Executive NetworkingSales – Marketing – HR Sales – Marketing – HR

002MillionMembers

3+MillionCxOs

12MillionOwners and VPs7+

MillionDirectors

25+MillionDecision Makers

Building Network Equity…Business Intelligence & Network Activation

• You know LinkedIn is a big deal…Now turn your digital rolodex into a digital lead generation engine!

LinkedIn 101: Best Practices for Executives

Building Your Network with $ Value in Mind

Strategic Targeting & Goals

Tracking, Analysis, Activation (Sales – Marketing – HR)

Step 1: Put the PRO in PROfile!Optimize your profile for visual appeal + SEO

• BEFORE: 50% complete Small blurry headshot or

no picture at all! No summary Limited contact info Low value connections No recommendations No endorsements No passion for career No search-ability

• AFTER: 100% complete• 40% more acceptances

High-resolution headshot with logo

Bulleted services in detailed exec summary

Key ‘tier 1’ connections Request endorsements Search Friendly Demonstrated expertise Demonstrated passion

Step 2: Popularity EquityConnect with Friends, Family, Co-workers

Don’t wait to network – Weight your network: Mutual connections require having connections!

How do I know you again?6 Degrees of Kevin Bacon

Step 3: Credential PotentialConnect with Alumni and industry members

Titans of Industry Run America!Demonstrate Expertise in your industry

Getting LinkedIntelligent… C-Level Business Intelligence

•Set Goals: Sales/Marketing/HR

•Qualifying, Tracking & Analytics

•Categorize & CRM

Laser vs. Shotgun ApproachSetting Goals for Targeted Networking

•Warm messaging – NOT the LinkedIn Default Invite (50% higher acceptance)

•Know your audience – Define & Find high-value connections (Sales, Marketing, HR Targets)

•Set a conversion goal – (what is success?) for connections, meetings, referrals, sales, hires

1 CEO = $ ???Qualifying, Tracking, Analyzing Networks

•Qualifying – By industry, title, referral potential, 2nd tier network, $ Value of a lead/partner/hire

•Tracking – Use landing pages, keep reports on invites/accepts, originate meetings on LinkedIn

•Analyzing – (what is success in $$$?) for connections, meetings, referrals, sales, hires

So I caught a CEO, Now What?Categorize & Manage CRM to Activate New Biz

•Categorize/Tag for Marketing – By industry, title, referral potential, 2nd tier network, $ Value

•Incentivize & Activate – Use events, invitations, holiday greetings, shared connections

•Manage Relationships – Keep it human… ‘Hey Marc, how’d it go?’

Step 4: NETWORK EQUITY!Build and Maintain New Valuable Connections

Opt-In MarketingSELL ME SOMETHING PLEASE!!!!

BEFORE: SPAM AFTER: FOLLOWER

Thought Leadership & Connecting Others…

HR EvolutionAre you equal opportunity if you’re not online?

BEFORE AFTER

LinkedIntelligence…Your LinkedIn Connection Strategy

• Connect with people you know and trust• Friends & family• Former colleagues & classmates• Fellow group members• New contacts• Employees & Vendors

• It’s okay to “Archive” (ignore) requests

• Track, Analyze, & Activate Network Equity

LinkedIntelligence…Your LinkedIn Network Equity Strategy

QUESTIONS? Call 347-915-5465

• 6 Degrees

• Analyze

• Set Goals