social media monitoring ioeti conference 2011
DESCRIPTION
Social Media Monitoring Workshop for Tourism Crisis Management at IOETI Conference 2011Social Media, Entrepreneurs, Startup, Twitter, Flickr, LinkedIn, Slideshare, Facebook, Startups, Interact, Interact Egypt, Egypt, Interactspa, Fady, Fady Ramzy, Cyberzizo, Business, online, online business, Technology, Marketing, Social, Media, Social Media Marketing, Middle East, Social Networking, Social Media Optimization, Search engine optimization,TRANSCRIPT
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Online Reputation Management
Cairo, December 18th
Fady RamzyInteract Egypt Country Manager
Cyberzizo
Using social media monitoring
Fady Ramzy
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210/04/2023Social Media Monitoring
Going good so far ?
#IOETI@IOETI @InteractEgypt
Slideshare.net/interactspa/
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410/04/2023Social Media Monitoring
Is the practice of consistent research and
analysis of one’s personal or professional, business
or industry reputation as represented by the content across all types of online media.
ORM
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510/04/2023Social Media Monitoring
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6 10/04/2023Online Identity Management
Why is that important?
- Your Customers are online
- Your Prospects are online
- Your Competitors are online
- Your Employees are online
- Your X-Employees are online
- Your brand influencers are online
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7 10/04/2023Online Identity Management
The Process
Listen Respond Engage Optimize
Measure
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8 10/04/2023Online Identity Management
One again ... Look, Listen & Learn!
- Improve customer satisfaction by gaining insights from consumers about their real needs
- Increase perceptions of brand by creating opportunities to listening, responding and engaging with consumers.
- Gain insights about competitors and their customers’ perceptions about their products and services.
- Engage in more effective public relations by understanding who the real influencers are.
- Provide early warning systems for reactive and defensive PR.
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9 10/04/2023Online Identity Management
Optimize
Online reputation
Search Engines
Social Media
Mainstream Media
User generated Content
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Boost your influence
10 10/04/2023
Your Brand, Trust and Expertise.
Understanding each is imperative to measuring influence, which can be expressed as:
Influence = (Your Brand * Trust * Expertise)
Of course, since Expertise = (Knowledge * Trust), we can further refine the equation to:
Influence = (Personal Brand * Knowledge * Trust2)
Online Identity Management
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11 10/04/2023Online Identity Management
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12 10/04/2023Online Identity Management
Some tools
- Blog monitoring BlogPulse, Google Blog search
- Twitter Monitoring Tweetbeep, Tweetscan, Twitter search
- Web Monitoring Google alerts, Google trends
- Followers monitoring Friend and follow
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13 10/04/2023Online Identity Management
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14 10/04/2023Online Identity Management
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Lets check
“Sharm el Sheikh”
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1610/04/2023Social Media Monitoring
Sources
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1710/04/2023Social Media Monitoring
Countries
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1810/04/2023Social Media Monitoring
CountriesBlogs
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1910/04/2023Social Media Monitoring
CountriesForums
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2010/04/2023Social Media Monitoring
CountriesNews
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2110/04/2023Social Media Monitoring
CountriesTwitter
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2210/04/2023Social Media Monitoring
Sentiment
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2310/04/2023Social Media Monitoring
Word Cloud
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2410/04/2023Social Media Monitoring
BuzzGraph
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2510/04/2023Social Media Monitoring
Most influencial Blogs
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2610/04/2023Social Media Monitoring
Blog Word cloud
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2710/04/2023Social Media Monitoring
Twitter influencers
@Dima_Khatib
@SultanAlQassemi
@monaeltahawy
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2810/04/2023Social Media Monitoring
Twitter Word Cloud
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2910/04/2023Social Media Monitoring
Twitter BuzzGraph
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3010/04/2023Social Media Monitoring
Twitter BuzzGraph - Arabic
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Title Text
“If you can't measure it, you can't manage it.”
Peter Drucker
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Interact Egypthttp://Egypt.interact.itTwitter: @interactegyptFacebook & Linkedin: Interact Egypt
Fady RamzyTwitter: @cyberzizoLinkedin: Fady Ramzy
Grazie!شكرا
10/04/2023