social media monitoring
Post on 14-Sep-2014
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Social Media MonitoringTRANSCRIPT
How Social media has redefined intelligence and research
#socializedyvr
Business Intelligence
• The top sources for real-time intelligence on the web
• Free or nearly free social media and web monitoring tools you can use
• The 5 steps of gaining consent to market/communicate to your stakeholders and online
Marketing is a conversation.- @brandcowboy
Tweets tell the future
• Computer scientists studied 3 million tweets• 25 movies (including Avatar) • Tweet frequency could be used to accurately
predict the box office takings• Content of the messages predict ongoing success. • "Our predictions were incredibly close," Bernardo
Huberman, head of the social computing lab at HP
Blog.suggestionbox.com
Real-Time Feedback
Consent
• Discovery• Consumption• Interaction• Connection• Consent == Full Engagement
Listening• http://Search.twitter.com • http://Google.com/alerts• http://Blogsearch.google.com• http://facebook.com/search• http://www.linkedin.com/signal/• http://twazzup.com• http://tweetreach.com• http://postrank.com
Twazzup
Tweets tell the future
• Computer scientists studied 3 million tweets• 25 movies (including Avatar) • Tweet frequency could be used to accurately
predict the box office takings• Content of the messages predict ongoing success. • "Our predictions were incredibly close," Bernardo
Huberman, head of the social computing lab at HP
Sysomos – Media Analyst
Sysomos Heartbeat
#SCRM = Smart Engagement
SCRM
SocialemailValuesPreferencesDataRelationshipHistoryBusiness IntelPersonal Intel360 view
SCRM
How to win
• Realize that marketing and branding is a conversation
• Monitor and respond in real-time• Get self-organized or use a tool like Sysomos• Socialize your entire business and get ready
for Web 3.0 and Citizen 3.0
Resources
http://closingbigger.nethttp://socialized.me/misabc http://twitter.com/shanegibson