social media monitoring

Why, where, how?

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Social Media Monitoring, why you should consider it: It's reshaping entire markets, it's redefining trusted sources, it bases itself on the interests of the user

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Why,where,how?

Why?

  Informationisacommodity...  BrandMonitoring:Feedbackfunction  IndustryTrends:Newopportunities  CompetitiveIntelligence:Adjustingyourstrategy

  Ideallyputtingyouinapositiontomake  Educatedbusinessdecisions

SocialMedia

  Reshapingentiremarkets  Contextualrelationships  Redefiningthemeaningoftrustedsources...

FromOne‐to‐Many(oldmedia)toOne‐to‐One‐to‐Many(social)

Where?

  InyourListeningDashboard(monitoringtool)

  Successformula,definingthekeywords(KW)  GarbageinGarbageout,it‘sstilltrue...

  Brandnamesaswellasindustryterms  Thatdescribeyourproduct/service  Thatimpactyourindustry  Namesofopinionmakers

Next,what‘snext?

  ...whatistheconversationabout  Reviewofgoalsandmilestones

  Don‘ttrustsomeonewhotellsyoutostartwithgoalsetting,itswrong!

  Gettoknowyouraudiencefirst!

  Developingasocialmediapolicy  Internalreviewandprocessingofinformation  Interaction

  ROIMeasurement

How?

  BytryingaFREEtrialofImooty  Nostringsattached  Comprehensiveanduserfriendly

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