social media metrics and tools - productcamp boston (william toll)
DESCRIPTION
From William Toll: These slides are a continuation of what I shared at the mid-point break at ProductCampBoston on April 2nd 2011. These tools are just some of the dozens of tools available to help quantify and report on people, companies and topics in the social media sphere. This is a rapidly evolving market with larger players being acquired by companies like Salesforce.com (Radian6) and smaller, freemium or advertising based tools that have limited reliability and questionable algorithms. Product Managers and Product Marketers can use these tools to analyze mentions of their products, find and understand the influence of thoughtleaders in their industry and keep tabs of the competition. Note - some of these links may soon stop working - mostly because these free tools do not "store" results - they depend on Twitter making Tweets available. Very few companies have full access to Twitter or keep their own archive. To use the tool - simply go to the main URL and drop the string referencing #PCampBostonTRANSCRIPT
Post Event – Social Media Metrics
Stats and Free Tools to Analyze events like ProductCamp or Your
Brand etc.
William Toll @utollwi
VP, Marketing Yottaa
Social Media Tools OutlineThe next few slides are a continuation of what I shared at the mid-point break at ProductCampBoston on April 2nd 2011.
These tools are just some of the dozens of tools available to help quantify and report on people, companies and topics in the social media sphere.
This is a rapidly evolving market with larger players being acquired by companies like Salesforce.com (Radian6) and smaller, freemium or advertising based tools that have limited reliability and questionable algorithms.
Product Managers and Product Marketers can use these tools to analyze mentions of their products, find and understand the influence of thoughtleaders in their industry and keep tabs of the competition.
William Toll 4/3/2011
Hashtag SearchHashtag Search
Twitter has a great search website that is slightly different than the search features in your account.
http://search.twitter.com
Pros:• Free• RSS Feed for search – put
this in your reader to monitor terms.
Cons:Limited time storage of Tweets
Google Real Time SearchGoogle Real Time Search
Google has been launch tools for “real time” search in 2010 and 2011.
http://www.google.com/webhp?hl=en#hl=en&q=%23PcampBoston&um=1&ie=UTF-8&tbo=u&tbs=mbl:1&source=og&sa=N&tab=wY&bav=on.2,or.r_gc.r_pw.&fp=f38fdc02ce41e8f3
Pros:• Free• Searchs go back further than
search.twitter.com• Demonstrates how Social Media is
now influencing search engine results (SERP – SEO)
Word Cloud
Wordle is a simple and free word cloud generator. Simply input a RSS feed from a search.twitter.com search and view the worldcloud
http://www.wordle.net/
Pros:• Free• Color and font can be adjusted.
Cons:Limited # of Tweets analyzed, can not remove words.
Word Cloud
Analysis & Alerting ToolAnalysis Tools
There are many social media analysis and alertiing tools, some are thousands of dollars per month some are free. Social Mention is free
http://socialmention.com/search?q=%23PCampBoston&t=all&l=&filter=&sort_by=date&tspan=w
Pros:• Free• Exportable Results• Alerts on keywordsCons:Full of advertisements and may not be very accurate.
Sentiment AnalysisSentiment Analysis
There are many sentiment analysis tools, some are thousands of dollars per month some are free. TwitterSentiment is Free.
http://twittersentiment.appspot.com/search?query=%23PCampBoston
Pros:• Shows positive sentiment and
negative sentiment tweets for a hashtag or term.
Cons:Very limited results.
Sentiment AnalysisSentiment Analysis
There are many sentiment analysis tools, some are thousands of dollars per month some are free. Twitrratr is free.
http://twitrratr.com/search/pcampboston
Pros:• Shows positive sentiment
and negative sentiment tweets for a hashtag or term.
Cons:Very limited results.
HashTag ArchiveHashTag Archive Sites
There are a few of these – the best one WhatHashTag is offline on Saturday April 2nd. I hope it returns it’s the best free tool. You can use these tools to monitor events, conferences, your brand and more.
wthashtag.com
Pros:• Shows top tweets, total tweets
and creates an easy to share archive of tweets for review and reading later
Cons:Not Reliable
Influencer AnalysisSocial Media Influencer Analysis
These tools help you find and view the influence of your prospects, customers and industry thought leaders.
Klout.com & peerindex.net shown here
Pros:• Excellent way to quantify total
reach of individuals social presence
Cons:• Controversial• Not very accurate at times
Thank You!
William Toll @utollwi
VP - Marketing @Yottaa
www.yottaa.com
Questions & Comments Welcome: