social media matters
DESCRIPTION
I had the opportunity to speak last weekend to the Quebec Community Network Group, here are the slides I used in that presentation. I’ll also be blogging next week on the tools I used for social media participation and answering some specific questions the crowd at the QCNG had for me.TRANSCRIPT
a presentation by Ian Capstickto the Quebec Community
Groups Network
Social Media &Community Building
on a shoestring budget
2005: 60% of traffic came from Google 2009: 65% comes from social media
- Véronique Marino at #rendezvous09 Citizens Media Conference
0 15 30 45 60
Very believable
Somewhat believable
Not Very believable
Not at all believable
I’m not sure
Private Initiation Corporate Initation
0 18 35 53 70
More
Same
Less
Is this budget for social media more or less than what it was last year?73%
15%12%
No budgetSocial Media BudgetRefused
Do you have a budget devoted specifically to social media?
During BC election the Tyee asked its’ audience to donate to cover the costs of election coverage. They thought they could raise $5000.
They raised $25,000.
- David Beers, founder of the Tyee, #rendezvous09
This is not social media.
This is social media.
worldwide R E A C H in an instant
Where it all started
“Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction with technology.” - Wikipedia
Infinite connections, yet only some matter
Connected conscious, global intelligence
Connecting Canadians
Humans gather
Unfamiliar territory
The cocktail party principal
Diversity of opinion
Power of the crowd vs. power of one
Finding the right tools: fish or build?
Social media salad
YouTube
Wikipedia
Linked In
Flickr
Social media work-flow
Key to success
New growth area
Social Media building materials
“Customers can evaluate the worth of products and services at levels not possible
before. Employees share formerly secret information about corporate strategy,
management, and challenges. To collaborate effectively, companies ... have no choice but
to share intimate knowledge...”- Don Tapscott, author & researcher
Social Capital Creation
Social Capital Evaporation
Trolls and other demons
the iPhone “ it ” factor
ideas matter to those who create them
Perspective is everything
If you can’t count it, it didn’t happen
Keeping your eye on the goal
Social media crash diet?
Don’t get it? Ask the community
Remember the “cocktail party” principal