country matters 2009 combining social media
DESCRIPTION
Combining the richness of broadcast TV with the power of the internet, mobile and social mediaTRANSCRIPT
PRODUCTIONS
20 years experience in producing brand funded T.V.
COUNTRY MATTERS TV SERIES 2 COUNTRY MATTERS TV SERIES 2 -- 20092009
Combining the richness of broadcast TV with the power of social media, the internet and
mobile
PRODUCTIONS
20 years experience in producing brand funded T.V.
COUNTRY MATTERS TV SERIES 2 COUNTRY MATTERS TV SERIES 2 -- 20092009
# of Episodes: series x 13 episodes
Broadcaster: Macquarie Southern Cross (confirmed)
Repeated on Foxtel/Austar channel across the week
WebTV & IPTV: Episodes and segments available on demand online
Cross Platform: Online & mobile interactivity with Social Networking
Time Frame: Location shoot for broadcast in Q3&4.
Description: 1hour magazine program on Sunday afternoon.
• Shot all around the country, and following the successful launch of 10 episodes in 2008 will this year expand to include the WA regional markets.
• Unique offering for sponsors in so far as it’s the only program, except for news, that is targeted at the rural market.
• Online and mobile interactivity with product and information forums, messaging, chat and blogging.
PRODUCTIONS
20 years experience in producing brand funded T.V.
COUNTRY MATTERS TV SERIES 2 COUNTRY MATTERS TV SERIES 2 -- 20092009
Mobile and Social Media
PRODUCTIONS
20 years experience in producing brand funded T.V.
Segment Sponsorships on Country Matters TV
� 4 minute in-program segments produced to a brief
� Rights to use the material for point of sale or marketing promotion
� Featured placement on the program’s web site as a viewer resource
� Video content for social web site use� Regularly featured in Twitter feed � Rights to use video for viral
marketing and mobile distributionusing text SMS, MMS, Web, WAP and xHTML mobile internet
COUNTRY MATTERS TV SERIES 2 COUNTRY MATTERS TV SERIES 2 -- 20092009
PRODUCTIONS
20 years experience in producing brand funded T.V.
COUNTRY MATTERS TV SERIES 2 COUNTRY MATTERS TV SERIES 2 -- 20092009
Country Matters and Multiplatform Social Media:
� Follow on Twitter� Segments posted on many social media sites � Forums and discussions posted by mobile � Facebook promotions� Purpose built blogs
It is also possible to develop and sponsor a regular brandedTwitter topical conversation for example:
PRODUCTIONS
20 years experience in producing brand funded T.V.
Enter Forums
Country MattersDiscussion Forums:(active discussion strings)
•Country Matters (112)•Drought Relief (89)
•Rural Banking (64)•Real estate (98)
•Jobs (120)
•Equipment (28)•Animal Health (133)
Country MattersEquipment Forum:(reply’s)
•Commonwealth Bank Agquip Field Days (88)
•Used Equipment (11)•John Deer Sales (109)
•Parts for Combine
Harvester (14)•Gunnedah Show(32)
Country MattersCommonwealth Bank Agquip Field Days
Is it the one field event and runs for three days every
August in Gunnadah, NSW,
Austalia.RAMON_G
-Yeah the dates may change
next year tho...
-It will be tight between Sp…
-Go to the Agquip web site …
Browse Topics Read and Reply
COUNTRY MATTERS TV SERIES 2 COUNTRY MATTERS TV SERIES 2 -- 20092009
PRODUCTIONS
20 years experience in producing brand funded T.V.
Car Companies – Stats; past ten days
Effectiveness and ROI monitored with sophisticated analytics
Sentiment monitored and messages adjusted accordingly
PRODUCTIONS
20 years experience in producing brand funded T.V.
COUNTRY MATTERS TV SERIES 2 COUNTRY MATTERS TV SERIES 2 -- 20092009
Broadcast
PRODUCTIONS
20 years experience in producing brand funded T.V.
IN-PROGRAMME SEGMENT OPPORTUNITIES
Specially produced 4 minute segments showcasing your products or
services; a key component in:-developing new markets
introducing product initiatives
attracting a new client base
influencing brand loyalties
building brand awareness
Reinforce your standing as an integral part of regional and rural life
A 4 minute in-program segment can present information, advice & practical demonstrations delivering cut through that cannot be achieved with a typical TVC or press ad.
COUNTRY MATTERS TV SERIES 2 COUNTRY MATTERS TV SERIES 2 -- 20092009
PRODUCTIONS
20 years experience in producing brand funded T.V.
Regional TV reaches 36% of Australia’s population
NewcastlePop: 740,000
Tamworth/Taree
Pop: 337,000
CanberraPop: 469,000
BallaratPop: 338,000
LauncestonPop: 247,000
HobartPop: 253,00
CairnsPop: 235,000
TownsvillePop: 220,000
MackayPop: 169,600
RockhamptonPop: 208,400
Maryborough
Pop: 563,000
ToowoombaPop: 258,000
Northern RiversPop: 916,000Orange/Dubbo/
Wagga WaggaPop: 396,000
WollongongPop: 501,000
GippslandPop: 220,000
Bendigo
Pop: 228,000
Shepparton
Pop: 172,000
AlburyPop: 181,000
DarwinPeople: 123,100
SatellitePop: 427,700
Griffith
Pop: 68,700
MilduraPop: 64000
Port Pirie/ Broken Hill:Pop: 136,600
Loxton/Mt Gambier
Pop: 126,200
CentralImparja (9, 10), Southern Cross (10,
7), WIN (9, 7, 10), GTSBKN (7, 9) *People: 690,500
H’holds: 256,700
*Stations vary by submarket
QLD AM-A7 QLD, WIN (9),
Southern Cross (10)People: 1,654,000
H’holds: 659,000
NNSW AM-BPRIME (7), NBN (9), Southern Cross (10)
People: 1,993,000
H’holds: 797,000
SNSW AM-CPRIME (7), WIN (9), Southern Cross (10)
People: 1,366,000H’holds: 539,000
TAS AM-E
WIN (9), Southern
Cross (7, 10)
People: 500,000H’Holds: 201,000
VIC AM-D
PRIME (7), WIN (9),
Southern Cross (10)People: 1,139,000
H’holds: 453,000
Regional WAGWN (7), WIN (9, 10)
People: 544,600
H’holds: 206,700
People (000’s)
Source: Oztam 2008 & Nielsen Media Research 2007
COUNTRY MATTERS TV SERIES 2 COUNTRY MATTERS TV SERIES 2 -- 20092009
PRODUCTIONS
20 years experience in producing brand funded T.V.
Sales & MarketingGraham Lang
Mobile: 0424 937 848Email: [email protected]
Brad KeelingMobile: 0400 100 555
Email: [email protected]