social media marketing - theory, case studies & results
Post on 14-Sep-2014
5.926 views
DESCRIPTION
Luke Brynley-Jones (Founder, Our Social Times) explains the theory of social media marketing and provides a hat-full of case studies and guidance on social media marketing, social media monitoring and customer engagement.TRANSCRIPT
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Social Media Marketing: Theory, Examples & Results
Luke Brynley-Jones
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What I’ll be talking about
•Theory •Case studies•What’s new and interesting
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Marketing Concepts• Inbound Marketing (search)
•WOM Marketing (recommendations)•Engagement Marketing (sCRM)
How to get started?
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WOM Marketing
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Dingo had 330 Likes on Facebook & 8,934 email subscribers
They offered a $20 coupon for a Like + email address
5000 max coupons
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Dingo ended with 6,329 Likes and 14,140 email subs
It took them just 3 days!Monthly sales grew 22% (45% of
them new customers)
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Engagement Marketing
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Integrated Campaigns
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New and Interesting
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Social Media Dashboards
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Location Marketing
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Photo sharing
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Gamification
Image credit: Rajat Paharia - @Bunchball
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Social Media Monitoring
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To sum up, then...• First step: Believe!• Inbound, WOM or Engagement? (Or all 3)• Create an integrated plan
• Look for innovative opportunities
• Connect with me
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Onwards!Luke Brynley-Jones@oursocialtimes @lbrynleyjones
www.oursocialtimes.com