social media marketing overview 5feb14
TRANSCRIPT
Social Media Marketing
Using Facebook
Building Brand, Generating Sales and Growing Your Business
StoneHouseMarketing Solutions Inc.
Some Background Info on
Facebook Marketing
SOCIAL MEDIA USAGE
Facebook is the most widely used social media platform…but Google+ is trying to compete!
SOCIAL BANDWIDTH
4 7 %
2 1%
2 1%
11%FACEBOOK
YOUTUBE
GOOGLE+
Facebook is currently dominating the social media landscape…but services like YouTube and Twitter are not far behind…with Google+ catching up!
StoneHouseMarketing Solutions Inc.
POWERFUL COMMUNITIES
0
5
10
15
2 0
2 5
3 0
S t ar bu ck s P iz z a H u t McD onald s D om inos
WWW
Social Media sites have MORE
interactivity than web pages
Fan Page Likes
v/s Monthly Visitors to
Website (in millions)
StoneHouseMarketing Solutions Inc.
COMMUNITY
BUILD BRAND
ENGAGE WITH CUSTOMERS
GENERATE LEADS & SALES – EVERYDAY!
StoneHouseMarketing Solutions Inc.
Fan Page
When people become fans, they are more likely to visit your shop!
Point of Sale
When they visit your shop, they are likely to interact on your fan page
THE FAN CYCLE
StoneHouseMarketing Solutions Inc.
HOW TO ENGAGE THEM?
When your fans share content, you get MORE fans
Someone LIKES your
page
You share awesome content