corporate marketing overview
TRANSCRIPT
![Page 1: Corporate Marketing Overview](https://reader033.vdocuments.us/reader033/viewer/2022060107/554c27c0b4c90513198b4a86/html5/thumbnails/1.jpg)
1Proprietary & Confidential. All rights reserved.www.cananwill.comwww.cananwill.com
CananwillCorporate Marketing Overview
![Page 2: Corporate Marketing Overview](https://reader033.vdocuments.us/reader033/viewer/2022060107/554c27c0b4c90513198b4a86/html5/thumbnails/2.jpg)
2Proprietary & Confidential. All rights reserved.
MarketingObjectives1. Branding
a. Name recognition
b. Logo
c. Ads and articles
2. Image
a. Folders, business cards and trade show booths
b. Professionalism, stability and expertise
3. Messaging
a. Content (what we’re saying)
b. Context (how we’re saying it)
c. Audience (to whom)
4. Salesforce.com
![Page 3: Corporate Marketing Overview](https://reader033.vdocuments.us/reader033/viewer/2022060107/554c27c0b4c90513198b4a86/html5/thumbnails/3.jpg)
3Proprietary & Confidential. All rights reserved.
Marketing Cananwill.com
![Page 4: Corporate Marketing Overview](https://reader033.vdocuments.us/reader033/viewer/2022060107/554c27c0b4c90513198b4a86/html5/thumbnails/4.jpg)
4Proprietary & Confidential. All rights reserved.
Marketing Branding
![Page 5: Corporate Marketing Overview](https://reader033.vdocuments.us/reader033/viewer/2022060107/554c27c0b4c90513198b4a86/html5/thumbnails/5.jpg)
5Proprietary & Confidential. All rights reserved.
Marketing Branding – Thought Leadership
![Page 6: Corporate Marketing Overview](https://reader033.vdocuments.us/reader033/viewer/2022060107/554c27c0b4c90513198b4a86/html5/thumbnails/6.jpg)
6Proprietary & Confidential. All rights reserved.
Marketing Branding – Articles
![Page 7: Corporate Marketing Overview](https://reader033.vdocuments.us/reader033/viewer/2022060107/554c27c0b4c90513198b4a86/html5/thumbnails/7.jpg)
7Proprietary & Confidential. All rights reserved.
Marketing Branding – Ads
![Page 8: Corporate Marketing Overview](https://reader033.vdocuments.us/reader033/viewer/2022060107/554c27c0b4c90513198b4a86/html5/thumbnails/8.jpg)
8Proprietary & Confidential. All rights reserved.
MarketingImage – Folders and Business Cards
![Page 9: Corporate Marketing Overview](https://reader033.vdocuments.us/reader033/viewer/2022060107/554c27c0b4c90513198b4a86/html5/thumbnails/9.jpg)
9Proprietary & Confidential. All rights reserved.
MarketingImage – Trade Show/Convention Exhibiting
![Page 10: Corporate Marketing Overview](https://reader033.vdocuments.us/reader033/viewer/2022060107/554c27c0b4c90513198b4a86/html5/thumbnails/10.jpg)
10Proprietary & Confidential. All rights reserved.
MarketingMessaging
What We’re Saying…1. Established
a. Stability
b. Industry expertise
2. Dedicated
a. Account teams
b. Flexibility
c. Partnerships
3. Relationship-driven
a. Quoting authority (“Giving them the pen”)
b. Customized financing solutions
c. Policy Preservation Process
![Page 11: Corporate Marketing Overview](https://reader033.vdocuments.us/reader033/viewer/2022060107/554c27c0b4c90513198b4a86/html5/thumbnails/11.jpg)
11Proprietary & Confidential. All rights reserved.
MarketingMessaging
How We’re Saying It…
1. Point-of-sale materials
a. Sales Sheets
b. Flyers
2. Campaigns
a. Email
b. Direct mail (postcard)
3. Industry publications
a. Advertisements
b. Thought leadership articles
4. Association memberships
a. Sponsorships
b. Web sites
![Page 12: Corporate Marketing Overview](https://reader033.vdocuments.us/reader033/viewer/2022060107/554c27c0b4c90513198b4a86/html5/thumbnails/12.jpg)
12Proprietary & Confidential. All rights reserved.
MarketingMessaging
To Whom…
1. Agents and Brokers
a. Premium financing
b. Private label
c. EPF Plus
2. MGA’s, Wholesalers and Insurance companies
a. Direct Bill
3. Insureds (New)
a. Premium financing
b. EPF Plus
![Page 13: Corporate Marketing Overview](https://reader033.vdocuments.us/reader033/viewer/2022060107/554c27c0b4c90513198b4a86/html5/thumbnails/13.jpg)
13Proprietary & Confidential. All rights reserved.
Salesforce.com“Why should I use it?”
“Salesforce.com is a convenient, efficient approach to schedule, track and manage prospect opportunities and customer relationships.”
1. Prospecting
a. Pipeline management
b. Campaign development
c. Appointment planning
2. Customer Relationship
a. Production tracking
b. Call scheduling
c. Direct communications
3. Reporting
4. Daily and weekly planner