social media marketing for franchises best practices
TRANSCRIPT
1 Unlock Your Digital Potential
Jack Monson, Qiigo@jackmonson
Social MediaBest Practices for
Franchises
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IFA Convention 2017Las Vegas
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2012
The Good Ol’ Days:
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20122017
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20122017
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20122017
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20122017
Organic Posts Reach All Followers
Ads ReachTargeted Consumers
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20122017
5 years = one generation
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Social Media TruthsIn 2017
Social Media Truths
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Marketing Mix in 2017
Social Media Truths
RadioTelevisionPrint AdsPublic RelationsMedia RelationsInvestor RelationsWord of MouthSocial Media
Direct MailOutdoorOnline DisplayWebsiteSearchEmail MarketingTelemarketingLoyalty Program
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Social Media Truths
RadioTelevisionPrint AdsPublic RelationsMedia RelationsInvestor RelationsWord of Mouth
Direct MailOutdoorOnline DisplayWebsiteSearchEmail MarketingTelemarketingLoyalty ProgramSocial
Media
Marketing Mix in 2017
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You can’t “not” do something because it’s too hard.
Anyone who says “it’s just too hard” can be ignored. Social Media Truths
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There are no snowflakes.
Social Media Truths
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You can make exceptions, but each one chips away at logic, efficiency, and profitability.
Social Media Truths
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9 Social Media Best Practices
9 Social Media Best Practices
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1. One Facebook page per location.
9 Social Media Best Practices
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9 Social Media Best Practices
Google+
Snapchat
YouTube
1. One Facebook page per location
1 for brand + 1 for each location
1 for brand + 1 for each location
1 for entire system
1 for entire system
1 for entire system
1 for entire system
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9 Social Media Best Practices
2. No Separate Pages for Fran Dev
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9 Social Media Best Practices
A Facebook page with nothing new in the past 2 weeks means you’re out of business.
3. Post Every Day
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9 Social Media Best Practices
3. Post Every DayFacebook organic reach?
1 Million Fans: 1% 1 Thousand Fans: 20%
1 Million < 1,000 x 1,000
It’s Good to Be a Franchise!
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9 Social Media Best Practices
3. Post Every Day
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9 Social Media Best Practices
4. Post Shareable Content
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9 Social Media Best Practices
5. Post Facebook Live Videos
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9 Social Media Best Practices
6. Advertise
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Respond to all customers on Social.
But don’t spend all of your time monitoring and measuring.
9 Social Media Best Practices
7. Respond
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• D.I.Y. or Do It For Franchisees?• Choose a Social Media Conductor at
HQ
9 Social Media Best Practices
8. Lead Your Franchisees
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9 Social Media Best Practices
9. Do One Thing Different