mobile marketing - best practices
Post on 19-Oct-2014
691 views
DESCRIPTION
This deck includes what top 3 reasons Top Performers use Mobile Marketing, top 3 tactics Top Performers use to generate superior Mobile Marketing campaign results, most common challenge Top Performers face with Mobile Marketing, and top 6 Performance Metrics Top Performers use to measure the success of Mobile Marketing.TRANSCRIPT
1
Mobile MarketingBenchmark Report
Key Findings DeckPublication Date: 1/2011
2
೦ Insights and Best Practices from Top Performers– Top 3 reasons Top Performers use Mobile Marketing– Top 3 tactics Top Performers use to outperform peers with
Mobile Marketing initiatives– Most common challenge Top Performers face with Mobile
Marketing– Top 6 Performance Metrics Top Performers use to measure
the success of Mobile Marketing initiatives
What’s In This Deck?
3
೦ Increase return on marketing investment
೦ Increase customer acquisition
೦ Increase store / website traffic
Reasons to Implement
*According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
4
೦ Create compelling campaigns
೦ Require a customer call-to-action
೦ Provide appropriate incentives for participating
Value Drivers
*According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
5
೦ Generating the right creative idea
೦ Securing the right vendors and partners
೦ Making the case in terms of ROI
Challenges
*According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.
6
೦ Number of call-to-action responses / period
೦ Audience growth rate೦ Coupon or code
redemption rate೦ CPM/CPC/CPA
calculations೦ Return on marketing
investment೦ Volume of website /
store traffic
Performance Metrics
*According to Performers, based on 229 Qualified Survey Responses to the Q4 2010 Gleanster Survey on Mobile Marketing.**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.
7
Download the Full Benchmark Report for Free
(with complete vendor landscape)
http://bit.ly/hA6PFL
8
೦ Gleansight: Social Media Marketing೦ Gleansight: Lead Nurturing೦ Deep Dive: What’s Unique (and What Should Seem
Familiar) about Mobile Marketing೦ Deep Dive: Mobile Device, Network and Software
Trends: What Marketers Need to Know
Related Research from Gleanster