social media marketing, best practices
DESCRIPTION
Designed for Kingston Chamber of Commerce. Event sponsor: VIVA productions.TRANSCRIPT
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Best practices:Cross-platform social media marketing design + development tips
a presentation by Sidneyeve Matrix
image: fd
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go where the people are...
image: child of Atom
successful social media marketing requires that we
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inbound marketingshare great content that attracts interest
image: Danny Perez Photography
and once we're there, we need to
in other words, it's about
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measurable value addedto your bottom lines
and ideally, the ROI will be
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define your objectivesset criteria by which to measure
success of SM efforts
image: melissa gray
but which bottom lines? it's imperative to
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your objectives determine your channels and content strategy
image: bluman
because
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content aggregators
image: Guillermо
Social media platforms are
and community networks
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image: rogersmj
today I'll present some best practice tips for engaging on these channels, and across them
go where the people are.
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FB business pageranks high on Google
image: Franco Bouly
(higher than your webpage?)
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19%
32%
23%
27%source: comScore 2009
visitors by age50+ years
34-49
25-34
24 & under
are your clients on this site?
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FB brand affiliates are more likely to buy.if so, you should be there too because
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keys to a successful FB page
image: .krish.Tipirneni.
some
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http://www.facebook.com/pages/Wilmington-DE/Trolley-Square-Pet-Store/69131727923
http://www.facebook.com/PetSmart
image: "iPad Stand" by Veronica Belmont
vanity URL25 likes required
so long!
much better!
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and optimized landing page
FBML customized
example 1 of 2
oops! 1 problem: no more "Become a Fan" button. We "Like" fresh graphics.
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custom/optimized landing page example 2
mmmfresh
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interactive open wall
with regular calls to action
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call to action
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guidelines for participation
image: Angelina :)
part of your crisis communication strategy for example
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add LIKE box to your website/blog
once you have a Facebook pageyou can drive Likes if you
think cross platform
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image: priscila_tonon
best practices
some
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customized wallpaper
check out the balanced followbacks
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varied & valued tweets:
post updates of newsworthy items from your industry,+ your original content,+ retweet/promote your followers' content
image: fdecomite
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reciprocity followback and create lists of your VIPs
image: le vent le cri
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@MatrixMediaFX/kingston-business-network
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active & continuous network developmentweekly tasks: add new tweeps to your lists and networks& unfollow dormant, irrelevant, or nonreciprocal tweeters
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to raise clients' satisfaction index, provideconsistent engaged interaction
ask for input& add value
image: dotbenjamin
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Why do you read WWE Magazine?
example of asking for input: pollingslide 1 of 3
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poll:
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wow 4+ votes per minute!
results:
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example of adding value: digital couponslide 1 of 2
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here's the digital coupon from Twitter
well, not *entirely* digital, redemption requires print
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example of adding value: mobile couponslide 1 of 3
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tweeted link points to Facebook pagewith QR code
(think cross platform)
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image: vfowler
scanning QR codeopens smartphone coupon
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image: Josh Bancroft
Increased visibility for your company, products and services
& opportunity to promote events
deliverscompany listing
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business profile
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Establish your expertise by responding to discussion questions
Network with potential and current business partners and clients
Recruit talent
telework
image Leonard John Matthews
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personal profilewidgetize your
& add LinkedIn URL to eMail signature
add LinkedIn tab to Facebook profile
(think cross platform)
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image: brittney bush
video marketingshooting for virality
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image: Laura Mary
Don't make a ad. Tell a story.
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image: B_Zedan
A short story.atomize your content30-60-90 seconds
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types of videoshow-to tutorialsproduct reviewsbehind the scenes, making-offacility tourinterviews (staff/client testimonial)video news releasepromotional event
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optimizing video for social sharing & search
image: jaygoldman
keyword tags& titles
embeddable
post x-platform
branded
linked
invite feedback
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local advertisingword of mouth, amplified.
image: Mario Sixtus
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image: wEnDaLicious
join the conversation happening online today about your business
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need some in your pocket?
think: social + mobile
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image: nan palmero
become georelevant.
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each venue user checks into with Foursquare is pushed to friends on multiple social networks
(cross platform)
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Foursquare + Facebookcross platform
nice work @tifffanyandco!
that's a lot of earned media/word of mouth P2P promotion
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image: fazen
cross-platform
best practices in social media marketing
multiplying the touchpoints.
stretch your content & networks
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ThankyoutoAlexandraMacgregorforresearchanddesignassistance.
ContentsofthispresentationincludingimageshaveCreativeCommonsAttribution‐Noncommercial‐ShareAlike3.0Licenses.
about the authorSidneyeveMatrix,PhD.Queen'sNationalScholar,Film&Media@Queen'sUniversityOnline:MatrixMediaFX.com+SidneyeveMatrix.com
social media design + build
Questions? hope you get in touch.
@sidneyeve