social media live case study 2
TRANSCRIPT
Client Social Media Live Summary
Case study #2 by SLAM Marketing
For the campaign period we saw a 56.47% increase in total fan engagement on the previous period.
Previous 3 weeks Week of Campaign
Facebook Fan Page Engagement
Average 28 Day Total En-gagement
Of the total amount of people talking about the client’s fan page, 94.11 % occurred during the 1 week campaign.
9/20/1
2
9/22/1
2
9/24/1
2
9/26/1
2
9/28/1
2
9/30/1
2
10/2/1
2
10/4/1
2
10/6/1
2
10/8/1
2
10/10/1
2
10/12/1
2
10/14/1
2
10/16/1
2
10/18/1
2
Sharing Stories About Fan Page
The number of people sharing sto-ries about your page. These stories include liking your Page, posting to your Page's Wall, liking, comment-ing on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, pho-totagging your Page or checking in at your Place. (Unique Users)
The campaign period saw a 292% increase in the total number of people who saw any content associated with the brands fan page. This including photos, status updates, video, etc.
9/20/129/22/12
9/24/129/26/12
9/28/129/30/12
10/2/1210/4/12
10/6/1210/8/12
10/10/12
10/12/12
10/14/12
10/16/12
10/18/12
Brands Fan Page Total Reach
Daily The number of people who have seen any content associated with your Page. (Unique Users)
This graph shows a 773% increase in viral brand exposure, by appearing in the news feeds of friends of the brands fans who interacted with the content for the campaign period.
9/20/129/22/12
9/24/129/26/12
9/28/129/30/12
10/2/1210/4/12
10/6/1210/8/12
10/10/12
10/12/12
10/14/12
10/16/12
10/18/120
100
200
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400
500
600
700
800
900
Viral Brand Exposure
Daily The number of people who saw your Page posts via a story from a friend. (Unique Users)
• This graphs shows a 495% increase in unique users on the client’s Twitter page. • Unique users are individual users who have interacted with tweets and content
posted.
9/20/2012
9/22/2012
9/24/2012
9/26/2012
9/28/2012
9/30/2012
10/2/2012
10/4/2012
10/6/2012
10/8/2012
10/10/2012
10/12/2012
10/14/2012
10/16/2012
10/18/2012
Twitter Unique Users
Unique Users
Brand Exposure
• For the month, client brand exposure on Facebook increased by 434% and on Twitter increased by 473%.
• We generated a huge increase in the combined number of potential users that saw any content associated with the two profiles.
Previous 3 weeks Week of Campaign
Facebook ImpressionsTwitter Impressions
Summary
• SLAM’s Social Media Live program is interactive journalism and brand marketing specifically designed for social media. As such it creates fantastic user engagement, deep brand reach and “top of mind” brand longevity to existing fans and potential new ones.
• This high level of user engagement between fans and friends of fans creates the perfect environment to increase the likelihood of sales of the clients product or services.
• By using all the clients social media tools at once customers feel like they have a better, closer relationship with the brands they love and are more likely to consider the brand during a decision making process just by being there at the time.