social media lead generation builds marketing superstars
DESCRIPTION
Social Media Lead Generation Builds Marketing Superstars. Kipp Bodnar - @KBodnar32. Inbound Marketing Manager. Define: L ead. Please Tweet questions and comments to @ KBodnar32 The Hashtag is # SMLead . Lead Generation . Social Media . Misconceptions End Today. - PowerPoint PPT PresentationTRANSCRIPT
Social Media Lead Generation Builds Marketing Superstars
Kipp Bodnar - @KBodnar32Inbound Marketing Manager
Define: Lead
Please Tweet questions and comments to @KBodnar32
The Hashtag is #SMLead.
Lead Generation
Social Media
Misconceptions End Today
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Probelm
Problem: Generating More Leads With Less
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5 Steps
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Step 1: Get The Basics Right
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Landing Page Tips
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Offers That Rock
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Think Like Publisher
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Step 2: Maximize Content Discovery
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Abstract Concepts
Regular Content Creation
Dedicated Monitoring
Consistent Sharing
Prioritized Engagement
Framework: Maximizing Content Discovery for Lead Generation With Social Media
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Step 3: Create Conversion Ubiquity
The New York Times Is The Competition
Tweeting Landing Pages Doesn’t Kill Puppies
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Step 4: Test and Fail Fast
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Test Framework
Abstract Concepts
Step 1: Set a clear qualitative objective.
Step 2: Set methodology for gathering data for success criteria.
Step 3: Conduct an experiment retrospective.
Step 4: Set action items following the experiment.
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Framework: How to Test Social Media Lead Generation Strategies
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Step 5: Optimize For Maximum Lead Flow
Conversion Rates Vs. Traffic
Don’t Believe Me
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
The 5 Steps of Social Media Lead Generation
Step 1: Get The Basics RightStep 2: Maximize Content DiscoveryStep 3: Create Conversion UbiquityStep 4: Test and Fail FastStep 5: Optimize For Maximum Lead Flow
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You’re The Star
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Don’t Wait
End This Today
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