social media killed the printer? hah! not likely
DESCRIPTION
The evolution of business for printers means opportunities to reduce operating costs, increase revenues and be here in five years. The transition will be absolutely uncomfortable but is completely necessary.TRANSCRIPT
TitleSubtitleTCS digital world
e-commerce and web to print.
@ShannonEastman
Lunch & Learn… what exactly?
• eCommerce• Impact so far • Revenue streams• Where do we go from here
TitleSubtitleFirst – technology
@ShannonEastman
TitleSubtitle eCommerce
@ShannonEastman
eCommerce
1. Who is using a web2print platform today?
2. How would you describe eCommerce as it pertains to your industry?
3. Who is thinking of implementing a web2print solution within the next 8 weeks?
Virtual Storefront
@ShannonEastman
eCommerce
1. Commerce moved online
2. It captures the entire customer sales and fulfillment cycle electronically.
3. It’s a very efficient way to upsell and cross sell other products.
4. Self service ordering saves time and money for you and them.
5. Technology solidifies a supplier client relationship and still considers the “Know Me” “Like Me” “Trust Me” “Pay Me” model.
Top 5 Reasons web2print is being embraced today:
TitleSubtitleImpact so far
@ShannonEastman
Impact so far:
Web2print revenues are expected to continue increasing through 2014. 40% of western Europe print will come through ecommerce. - InfoTrends 2011
Learning new behaviours.
Value and service just get you a seat at the table. They want easy and yesterday.
Technology + innovation is the Future.
@ShannonEastman
Impact so far:
@ShannonEastman
It’s the evolution.
We are not moving online to square off
with Amazon, we’re moving online
because the evolution of consumer
behavior tells us we must. The only
thing we are changing is the “how” and
the “where”.
VistaPrint
There’s the dramatic change to an industry neck deep in human touch, full service and black magic pricing.
TitleSubtitleRevenue streams
@ShannonEastman
Revenue Streams
Your bread and butter products.
Seasonal Consumer or Corporate
Freemium Free, basic, premium
Services Design
Corporate Gifts
Personal – upload photos and create.
@ShannonEastman
Revenue Streams
When your distribution system has a deflationary cost and an unlimited inventory you have an abundance based economy… not one stooped on top of scarcity.
TitleSubtitleWhere do we
go from here?
@ShannonEastman
Get out a paper and pen, resolve:
Customer led, people drivento clearly define what you are selling.
Your resources, your problem solving to clearly define how you will deliver it.
Select the technology that will be your biggest enabler.
@ShannonEastman
Your focus:
Upstream: Customers
Down stream: Promotion, messaging and your story.
Manufacturing? It’s right in the middle. It’s also-- expected- - commoditized - - taken for granted
@ShannonEastman
Try this:
By end Q1, 2012 move 50% of your business online.
Using your customers as your counsel, launch a completely digital product for the start of 2012.
Hire fresh meat. This person’s focus should be online marketing.
@ShannonEastman
Thank-you
Shannon EastmanManaging Director
077 2031 2585
@ShannonEastmanwww.linkedin.com/in/ShannonEastman