social media - it's all about content
TRANSCRIPT
Social Media Workshop
IT’S ALL ABOUT CONTENT
55GOOD REASONS FOR
BUSINESSES TO USE
SOCIAL MEDIA
1. Simple way to reach people - simultaneously
2. Provides an opportunity to influence what those people think of you and your business
3. It’s a low-cost way to promote your services, network and prospect for sales leads
4. Boosts your organic search engine rankings
5. Your competitors are using it!
Full of energy and keen to get up and running
Getting used to the pace and
getting into your stride
Slowing down as it turns into a slog
Limping along, or stopping altogether
WHY?
IT TAKES TOO MUCH TIMEI’M BUSY DOING OTHER THINGS IT'S NOT DELIVERING RESULTSNOT CONFIDENTIAL ENOUGH ATTRACTS TOO MUCH CRITICISM FROM CUSTOMERS NO EXPERTISE IN-HOUSE
…we’ve run out of things
to post
Social media is a marathon, not a sprint
Results won’t come overnight
Are you, or is your employer patient?
Do you know what your objectives are?
• Increasing sales• Building awareness• Establishing leadership (best in class)• Launching new products/services• Increasing reach• Generating leads• Improving customer service• Improving SEO• Driving traffic to your website or blog• Competitive analysis• Getting insight and knowledge about your
product
IT’S ALL ABOUT
CONTENT
• It’s about publishing relevant content online
• Don’t forget your objectives and overall goal
• Keep your audiences in mind
• Brainstorm what will genuinely interest them
• Tip: don’t write for yourself or your peers
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By parts of the business
Break content down to subject areas
Sales
Charity & CSR
Staff
News
Comment
Retweets
Step-by-step guide on how to use your product
Point out the misconceptions about your industry
Share a list of things to avoid when…
Take existing content: find tips & ideas from other blogs
Do a weekly links round-up
Share event takeaways
Ask a question on Twitter and share the results
Do a survey on surveymonkey.com and post the results
Post a case study
Invite guest bloggers to add a fresh perspective
Interview your favourite customer
Share a video on or from YouTube
Share press interviews with interesting people
I want more people to find us
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Make it more specific: region, for a specific service, in a certain sector?
Put some numbers to it: increase web enquiries, web visits etc.
Case study
• Launch Twitter/Facebook and LinkedIn profiles and connect with the people you want to attract
• Launch a blog showcasing relevant knowledge for the sector (i.e. you know your stuff)
• Guest blogging?
• Comment on other’s blogs
• Create a hashtag around your specialist area and drive the discussion
• Develop a competition or creative word-of-mouth campaign across platforms to raise awareness of the brand
What will I tweet? 1. An observation: what you think about a
subject2. What you’re reading or studying: a link
to an interesting blog or news item3. What you're watching: a youTube link
or share news report4. What events you are going to5. your company’s latest offer or your blog6. Promote someone else's content: a link
to someone else's blog as a good resource
7. Chat with someone8. Retweet what someone has said: “Just
had a great time at…”
By all means sell, just make it transparent
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Use Twitter for customer service• Respond to concerns people tweet
about your company or products• Use your company account to
update customers about offers• Follow back everyone who follows
you• Don’t send an standard message to
new followers (keep it real)
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5 tips on using Facebook for business
• Tip 1: build an active wall
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Tip 2: show your products/services
Tip 3: use video
Using Facebook for business
Using Facebook for business
• Tip 4: Highlight offline marketing activity
• Tip 5: Use calls to actions
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and finally…• Create attention-
grabbing headlines• Stay on topic• Make it conversational• Select your tone of
voice and stick to it• Keep it short and
punchy• Use controversy
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The Smart Agency • www.thesmartagency.co.uk• [email protected]• 0113 815 0671/07964 900861• @smartagency