it's your party - keeping your brand real on social media
TRANSCRIPT
- 1. ITS YOUR PARTY Dean Logan | Founder + CEO, FOUNDATION | 07.14.15 Keeping Your Brand Real On Social Media
- 2. #realsocialnc
- 3. Statistics Definitions Blogs Strategy Content Marketing Nope #realsocialnc
- 4. Social media successes How brand played a role Ways it was communicated Common mistakes Things you can do now Yep #realsocialnc
- 5. Brand #realsocialnc
- 6. #realsocialnc What the brand isnt
- 7. #realsocialnc How a person feels when they see or hear your company name What the brand is
- 8. #realsocialnc Brand lives in the mind and heart of your audience
- 9. #realsocialnc Whos doing it right?
- 10. Online service for inexpensive razors + razor blades. Founded by Mark Levine + Michael Dubin Met at a party - talked about the insane cost of razor blades With their money + investments, began in July 2011. In 2012 created a $4,500 video that changed marketing forever #realsocialnc
- 11. #realsocialnc
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- 13. #realsocialnc We think that because of this really approachable voice that we speak to guys with, we can educate them about the benefits of changing the way they do things.
- 14. #realsocialnc guys
- 15. #realsocialnc these guys
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- 27. #realsocialnc 1.7 million men + women subscribers Shaving cream, aftershave, hair styling, butt wipes Yeah, butt wipes >$60 million revenues in 2014 7.2% mens cartridge market 2014
- 28. #realsocialnc Online service for inexpensive, vintage-style Rx glasses Founded by Neil Blumenthal + David Gilboa* Got the idea when Neil left a $700 pair of glasses on a plane Launched when they were in grad school in February, 2010 Their Home Try-On Program got the attention of GQ + Vogue Called them The Netflix of Eyewear
- 29. #realsocialnc Warby Parker is the person youd want to be next to you at a dinner party. quick-witted, but wears her intelligence lightly. Looks sharp without planning to. Takes a dare. Always offers to help with the dishes."
- 30. #realsocialnc intelligent, stylish, quirky
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- 44. #realsocialnc >$35 million revenues in 2013 >$100 million revenues in 2014 (estimated) Could be valued at $1.2 Billion* The Warby Parker of ______________
- 45. #realsocialnc Defining your brand
- 46. Who is your audience? #realsocialnc
- 47. What do you want them to feel? #realsocialnc
- 48. What do you want them to say about you? #realsocialnc
- 49. What do you want them to expect from you? #realsocialnc
- 50. #realsocialnc Common mistakes
- 51. #realsocialnc No established brand voice
- 52. No ownership #realsocialnc
- 53. #realsocialnc Not enough time #realsocialnc Not enough time #realsocialnc
- 54. #realsocialnc Bureaucracy
- 55. #realsocialnc Analysis-paralysis
- 56. #realsocialnc January Gym Syndrome JGS
- 57. #realsocialnc What you can do now
- 58. Get a focus #realsocialnc
- 59. #realsocialnc Have a viewpoint, opinion, mission
- 60. #realsocialnc Create one profile
- 61. #realsocialnc Write it down
- 62. #realsocialnc Socialize it
- 63. #realsocialnc Trust your people
- 64. #realsocialnc Know mistakes will happen
- 65. #realsocialnc Stay the course
- 66. #realsocialnc Use good content
- 67. #realsocialnc Keep vigilant
- 68. THANK YOU #realsocialnc
- 69. #realsocialnc [email protected] @Deano1739 Presentation available on Slideshare