social media is not the devil
DESCRIPTION
Lightning Talk at #STC14 by Viqui Dill @viqui_dill http://lanyrd.com/scxtdy The Devil’s not social media It’s not lookin’ for your soul to steal If you don’t mind, if you’re so inclined, I’m gonna tell you about the deal When you come across a young man tappin’ on a twitter and playin’ it hot You may say he’s a zombie jerk but I tell you he’s not I bet you didn’t know it, but that’s a conversation, too And if you care to register, he might just chat with you It might not save the world one day, but give the Devil his due There was a thing called Arab Spring, and the Pope is out here too If you say "I am @user, and it might be a sin I’m gonna connect and unprotect 'cause I'm the best there's ever been" @User, send your content out and send it loud and proud Google sold your profile and the whole world sees the cloud And if you win you get a reputation made of gold But if you lose the devil gets your soul So let’s say one day you get drunk and someone posts a pic And your boss and clients see it, and you just feel like a d*** The problem’s not the picture, hon, the problem now is you And that’s good news, because you can choose, and you know what to do EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed http://www.whatisedgerank.com/ Use the Time Decay parameter to your advantage by letting bad content die and replacing it with good fresh content EdgeRank loves photos Get your photo taken with your heroes within #TechComm Say “cheese” When the Devil finished, @user said, "Well, you're pretty good ol' son But sit down in that chair right there and let me show you how it's done ” Fire out the content, fun boys, fun Take your time, you’re not under the gun Schedule posts for a better time of day Say what you mean and mean what you say Look up when your fans are online Use a scheduling tool to meet them at those good times Now, what about the other side of the conversation? The comments in you head should stay in there if they’re not sweet And it would be so nice if you could learn how to retweet Comment, Like, and follow back and reach out to new friends I've told you once—you son of a gun—you’re the best there's ever been.“ Fire out the content, fun boys, fun Take your time, you’re not under the gun Schedule posts for a better time of day Say what you mean and mean what you say Be a good speaker Be a good listener Be a good friendTRANSCRIPT
Social Media is not the Devil
Viqui Dill @viqui_dill #STC14
Lightning Talk http://lanyrd.com/scxtdy
The Devil’s not social media
• Charlie Daniels Band – The Devil Went Down To Georgia
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
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The Devil’s not social media
• The Devil’s not social media• It’s not lookin’ for your soul to steal• If you don’t mind, if you’re so inclined, I’m gonna tell you
about the deal• When you come across a young man tappin’ on a twitter and
playin’ it hot• You may say he’s a zombie jerk but I tell you he’s not
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
That’s a conversation, too
• I bet you didn’t know it, but that’s a conversation, too• And if you care to register, he might just chat with you• It might not save the world one day, but give the Devil his due• There was a thing called Arab Spring, and the Pope is out here
too
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
The Pope is out here, too!
• If you say "I am @user, and it might be a sin
• I’m gonna connect and unprotect 'cause I'm the best there's ever been"
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
Google Sold Your Profile
• @User, send your content out and send it loud and proud
• Google sold your profile and the whole world sees the cloud
• And if you win you get a reputation made of gold
• But if you lose the devil gets your soul@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
The Devil doesn’t really get your soul
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
• So let’s say one day you get drunk and someone posts a pic • And your boss and clients see it, and you just feel like a d*** • The problem’s not the picture, hon, the problem now is you • And that’s good news, because you can choose, and you know
what to do • http
://www.chicagotribune.com/business/technology/chi-social-media-mistakes-disasters-20121217,0,3676900.photogallery
What is EdgeRank?
• EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed http://www.whatisedgerank.com/
• Use the Time Decay parameter to your advantage by letting bad content die and replacing it with good fresh content
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
EdgeRank is about good content
• EdgeRank loves photos
• Get your photo taken with your heroes within #TechComm
• Say “cheese”
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
Show them how it’s done
• When the Devil finished, @user said, "Well, you're pretty good ol' son
• But sit down in that chair right there and let me show you how it's done ”
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
Have fun!
• Fire out the content, fun boys, fun
• Take your time, you’re not under the gun
• Schedule posts for a better time of day
• Say what you mean and mean what you say
• http://textsfromhillaryclinton.tumblr.com/
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
Schedule posts
• Look up when your fans are online• Use a scheduling tool to meet them at those
good times
• Now, what about the other side of the conversation?
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
Be a good friend, not a Troll
• The comments in you head should stay in there if they’re not sweet
• And it would be so nice if you could learn how to retweet
• Comment, Like, and follow backand reach out to new friends
• http://chroniclesofharriet.com/tag/troll/
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
You’re the BEST!
• I've told you once—you son of a gun—you’re the best there's ever been.“
• http://www.cybersmart.gov.au/Kids/Get%20the%20facts/Social%20networking%20and%20online%20friends.aspx
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
Use a scheduling tool• Fire out the
content, fun boys, fun
• Take your time, you’re not under the gun
• Schedule posts for a better time of day
• Say what you mean and mean what you say
• https://tweetdeck.twitter.com/
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
And be yourself
• Be a good speaker• Be a good listener• Be a good friend • http://textsfromhillaryclinton.tumblr.com/
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
You’re AWESOME!
• Now I ain’t just whistlin’ Dixie, son, or playing orange blossom
• On the internet you can be yourself ‘cause what you are is awesome
• http://www.imgion.com/img/awesome/
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
Thank you to Jamye Sagan!
• Her karaoke of “The Devil Went Down to Georgia” at #STC13 inspired this Lightning Talk!
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
Make friends with EdgeRank
• EdgeRank is an algorithm developed by Facebook to govern what is displayed on the News Feed
• EdgerRank is about human nature– Time Decay = We forget things easily – Weight = We love funny pictures – Affinity = We love what we love
http://www.whatisedgerank.com/
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
And then a miracle happens!
• The Day of Pentecost – Everyone hears good news in
his own language.
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy
Connect with me
• Read the bio http://www.stcwdc.org/bios/dill_bio.shtml
• Email [email protected]
• @viqui_dill https://twitter.com/viqui_dill
• Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5
• Facebook https://www.facebook.com/viqui.dill
@viqui_dill — Social Media is not the Devil — Lightning Talk — #STC14 — http://lanyrd.com/scxtdy