social media information caos and the solution: trustyou
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Find out why it is important to know what is out there about you!TRANSCRIPT
SOCIAL MEDIAFOR HOSPITALITY
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Jakob Riegger, COO & Founder | [email protected] ITB Berlin 2012, Phocuswright | March 7, 2012
“How can I convince users?”“How can I convince users?”
“Which offer can I trust?”“Which offer can I trust?”
CIRCLE OF TRUST IN TRAVEL
“What is my reputation?”“What is my reputation?”
StructureSemantic TechnologyChaos
SemanticTechnology
“The check-in was very quick.”
“Food and drinks were great.”
“No WiFi inhotel rooms.”
“The surroundings were noisy and
bleak.”
“The staff was friendly to kids.”
StructureSemantic TechnologyChaos
DestinationsDestinations
AirlinesAirlines
HotelsHotels
- Small rooms (3)- No WiFi (2)
+ Kid Friendly Staff (4)+ Great Restaurant (8)
Criteria: Good FoodCategory: Family Hotel
SemanticTechnology
StructureSemantic TechnologyChaos
• Independent• Unbiased• Free
The New Standard for Reputation
Reputation Marketing
Reputation Management
• Software-as-a-Service• +5,000,000 API calls• +400,000 hotels analyzed• +10,000 hotel customers• +100 destinations• Support for +20
languages• Used in official star
ratings
Global Reputation Management
Thank You!