Social Media in the Marine Industry

Australian Community Manager for Tibbr – Social media for the enterprise

BarCamp Organiser & Speaker – Free Sydney tech conference

Co-founder of Evelops – Web development agency

Social media is people talking online

StumbleUpon

100,000+ Australians

joined

last month

14% of people trust advertisements

78% of people trust consumer

recommendations

Non-Financial Impacts

Website Visitors

Positive Press

Retweets

Twitter Followers

Blog Comments

Facebook Likes

Youtube Views

Email Signups / Open Rates

Reputation

Word Of Mouth

Brand Awareness

Link Click-Through Rates

Financial Impacts

Phone Enquiries

Walk-Ins

Referrals

Triggering Purchasing Decisions

Bakeries Fresh Bread

Fitness Trainers Personal Bests

Wealth Managers Industry Perspectives

Food Trucks Today’s Location

5,476,528 likes

Campaign:Free coffee samples for bloggers

Results: 1,500+ participating blogsCoverage in print media2 awards

“Just booked Northern Lights yesterday for 9 nights, only 4 days after posting her availability in New England on my FaceBook wall.”

Shannon Webster

70% of high net worth individuals use social media

LinkedIn usage is strongly related to income

Everyone has internet on their mobile

The most popular social network for over 50s

One million users in Australia

40% of them earn over $100,000 / year

58% of Twitter accounts are used for business

44% of Twitter users have recommended a product

Over 2 billion videos watched every day

The 2nd biggest social network in Australia

11% of all Australian website visits come from Facebook links

Building A Community

Difficulty: Hard

Organise Your Own EventsBoat Shows

CompetitionsRaces / Crewing

Harbourside Food Blogging

Extreme BoatingSecret Harbour Spots

AnecdotesPhotos

Cool Videos

Sailing Flashmobs?

The future is already here

It’s just not widely distributed yet

What Can I Do?

1. Setup Google Alerts for your business

2. Use LinkedIn for customer recommendations

3. Use Twitter for potential buyers, advice and news

4. Use Facebook account to build a sailing community

5. Invest in professional videos for YouTube

Questions?

www.David-Soul.com