social media in hungary 2014 (babelcamp 2014.)
DESCRIPTION
How much social media is necessary in a country, where a successful social network was already working two years before Facebook started? How open are the Hungarians to international social channels? What success stories and local specialties or tricks are in a country, where there is already the ‘Facebook tax’?TRANSCRIPT
BabelCamp 2014 Mariann Forgács
Be Social
Online marke4ng specialist, consultant Be Social co-‐founder and owner Be Social employees: 19
Mariann Forgács – CEO, Be Social
• more than 200 partners • 16 millions total likes • more than 1200 advert campaigns in the last 4 years • successful projects in 5 countries • more than 1500 Facebook applica4ons • 5000 daily readers on our official business blogs
Internet penetra@on in Hungary
72%
Internet penetra@on in Hungary
48 % 4,800,000
Ac@ve mobile subscip@ons in Hungary
11,580,000
Iwiw (2002-‐2014)
Iwiw (2002-‐2014)
Iwiw (2002-‐2014)
2010!
Social media sites in Hungary
Facebook – Extreme Silver
Facebook – Túró Rudi
Facebook – Norbi Update
Tibi atya (Father Tibi J )
543k fans
From Facebook to reality
The others…
Google +
Source: socialbakers.com
NoSalty
Case study – Nagyi @tka (Goodmills)
Case study – Nagyi @tka posts
Case study – Borsodi
Case study – Borsodi
Case study – Borsodi – Open Air campaign
One more thing -‐ Adver@sement Tax
20 % over 8000 EUR
