social media in federal government - presented to ncma

7/28/2019 Social Media in Federal Government - Presented to NCMA

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The Impact of Social Media

&

The US Federal GovernmentApril 18, 2012


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Jennifer Schaus & Associates

Washington, DC Rome, Italy

Background:

Over 15 Years US FED GOV Sales / Marketing / BD / Procurement Experience

Dun & Bradstreet FED GOV Division

Physical Security Sales & GSA Scheds

GSA Sched Sales / Marketing / BD / Lobbying / Social Media

Clients: Small, Mid-Size, Large, Fortune 500

Products & Services

Domestic & International

B2G Networking 3rd Thursdays @ The Kennedy Center


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Social Media

WHAT: Allows real-time connection & interaction. Sharing info, content, text, video,

audio, photo. Intersection of technology & content.

WHEN: 24 / 7

WHO: Anyone. All people. Consumers, Business, Government, etc

WHERE: Worldwide

HOW: Mobile or Internet Access

WHY: Phenomenon Contagious Instant gratification Act & React = Interact

Social Media has created a human reliance, expectation and addiction on

technology to deliver information instantaneously.


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Forms of Social Media:

Blogs

Wikis

Facebook

Twitter

Google+

LinkedIn

YouTube

Gov 2.0


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Advantages:

Increased CommunicationMore Informed

Expedite Info Sharing

Real Time

Disadvantages:

Privacy

Data Risks

Acceptable Use

Mis-information

Accidents: Anthony Weiner


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Social Media Background:

e-GOV Act Dec 17 2002

Purpose:

Improve Management & promote e-gov services by establishing CIO (Chief

Information Officer) within OMB (Office of Management & Budget)

Establish a framework of measures to improve citizen access to government

information and services


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Other Impacts & Results from Social Media

SMEs (Subject Matter Experts) on Social Media

Example: Georgetown University Certification Program,

Social Media for Government

Class on how to create, manage social media campaigns for government agenciesIntended Audience: Public Affairs to CIO


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Sectors of Social Media

G 2 C = Government to Citizen

C 2 G = Citizen to Government

C 2 C v G = Citizen to Citizen versus Government

G 2 B = Government to Business / Contractor

B 2 G = Business / Contractor to Government

G 2 G = Government to Government

- Internal within the Agency

- External to other Agency

- External to other Government


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C 2 C v GCitizen to Citizen versus Government

Examples:

Citizen uprising over autocratic ruling inTunisia, Egypt, Libya, Syria, Yemen, Bahrain

USA Occupy Wall Street & other protest

Facebook: Schedule Protest

Twitter: Organize Protest

YouTube: Market & Tell Story to outside world


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G 2 C = Government To Citizen

Improve quality of services & call for greater citizen engagement / involvement

Examples:2009 CDC & Swine Flu

2010 EPA & Gulf Of Mexico Oil Spill

2011 FEMA & Hurricane Irene

Clinical Trials & Social Media

- Increase Speed and Lowered Costs

- Greater Patient Access & Engagement

- Availability of Control Patients

NIH Clinical Trials & the use of YouTube

- Educate Citizens

- Volunteer & Healthcare Hashtag Stories


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G 2 C Continued

Intel Agency Examples:

CIA Visible Technologies crawls data for key words

Similar to Cold War Russia newspapers

FBI & DHS mining social media sites for key words

Same Objective catch the bad guys

New Technology social media = the new form of communication

* CONCERNS: Privacy to Citizens


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C 2 G = Citizen to Government

Gov 2.0

Allows interaction for citizens to contact government

Examples:

Open 311- DC & San Francisco

Report Traffic light outage, potholes, etc.

National Weather Service: #wxreport


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G 2 C Continued

President/White House to CitizensCall for Greater Transparency

YouTube Channel

West Wing Week

Twitter

Town Halls Obama July 2011

Reactions to State of Union

Facebook

Photo of the Day & videos


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G 2 G Government To Government

Allows agencies to communicate within the agency sharing initiatives and

soliciting feedback, etc. as well as communicate with other agencies.

Internal:

NASA Spacebook conversation w/in agency

DoD Real Warriors Campaign for PTSD

External:

Fed Space

White House SAVESuggestion Box for Fed Gov employees on how to save

money within the govt.


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B 2 G = Business to Government

Can include contractors and can include contractors communicating with other

contractors for obtaining government business.

TFCN The Federal Contractor Network

GovLoop

LinkedIn Various groups

Twitter

GovWin Gov RFP opps and on-line teaming


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G 2 B = Government to Business

Can evaluate contractors

Can contact businesses for registrations or RFI / Sources Sought

Example:SBA Portal for Small Business Learning Center

Increase interest in Government Contracting


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FED GOV SOCIAL MEDIA

Of Note Rankings:

Tumblr GSA 1st (social, blogging)

Facebook Most Popular Marines 2+ Million

Twitter Most Popular NASA

Pintrist Army DIY & Dcor

Flickr LOC

Google + = NASA


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Social Media Conclusions:

Not Static

Always Changing

Race for Speed

Info becomes obsolete quicker

Most agencies embracing & using

Intersection of Public Affairs (content) & CIO (technology)

Here to stay & will evolve


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THANK YOU

Jennifer Schaus

Jennifer Schaus & AssociatesWashington, DC Rome Italy

http://www.JenniferSchaus.com

B2G SERVICES:

GSA Schedules

Fed Gov Sales / Marketing / BD / Lobbying

State Gov Sales / Marketing / BD / Lobbying

Other B2G Consulting Services as needed

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social media in federal government - presented to ncma

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