social media in de zorg (introductie)

Communication in the digital age It’s all about socialising, sharing and creating

Marco Derksen November 2010

Help, ik heb (n)iets met social media

Aalten, Amsterdam,

Arnhem, Hogeschool Arnhem-Nijmegen, scheikunde, Katholieke Universiteit Nijmegen, Organon,

datamining, marketing,

Ondernemer, VODW, BrandmarC, P&G, ING,

digitale media, gezin, Share of Mind, Essent, Amicon, webanalytics, ilse media,

Marketingfacts,

Upstream, HAN, Arnhem Direct,

Social networks, IAB, VPRO, Digitaal Communicatie Lab

Media shift

Communication in the digital age Van analoog naar networked digitaal

Analogue Digital Networked digital

Personal Video Recorders

Flat Screen TVs

Media PCs

Multi-media mobile phones

Games consoles

PDAs

Portable Media Players

Digital imaging devices

Media Servers

IP TV STBs

Mp3 players

Removable storage Handheld

Games consoles

Networked DVD players

Digital radio

Wearable media

Streaming media players

Notebook & tablet PCs

Communication in the digital age Adoption of technology

Communication in the digital age Internetgebruik in Nederland

Bron: Trendbox /STIR

1.2 2.8 7.5

10.0

20.0

30.0

42.0

49.0

57.0

66.0 70.0

76.0 81.3 83.4 85.3

0.0

25.0

50.0

75.0

100.0

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Inte

rnet

gebr

uik

(%)

Communication in the digital age Internetgebruik in Nederland (naar geslacht)

Bron: Trendbox/STIR

81 78 75 74 66

59 59 53 54 50 51 49 50 50 50

19 22 25 26 34

41 41 47 46 50 49 51 50 50 50

0%

25%

50%

75%

100%

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Verd

elin

g M

an/V

rouw

Vrouw Man

Communication in the digital age Internetgebruik in Nederland (naar leeftijd)

Bron: Trendbox (extrapolatie vanaf 2007)

32 25 29 25 23 24 22 20 17 17 18 16 17 14 14

34

33 32

29 30 30 25 28

29 25 21 20 20

19 19

23 31

28 34 32 33

35 34 35

33 35

35 34 35 35

9 10 9 10 12 12 16 13 16

18 19 21 23 25 26

1 1 2 2 2 3 4 4 6 7 8 10 13 14

0%

25%

50%

75%

100%

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Leef

tijd

sver

delin

g

65+

50-64

35-49

25-34

t/m 24

Communication in the digital age Internetgebruik in Nederland (naar opleiding)

Bron: Trendbox (extrapolatie vanaf 2007)

62 60 56 52 47 43 43

37 39 31 33 32 30 28 27

22 14

12 14

11 14 12

10 10

14 17 17 16 15 15

13 17

20 18 24

22 24

23 24

20 24 24 23

22 23

8 4 7 10

9 12 11

15 13

18

17 18 17 19 20

6 5 5 8 9 9 12 10 14 9 10 12 13 14

0%

25%

50%

75%

100%

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Opl

eidi

ngsv

erde

ling

LBO of lager

MAVO

MBO

VWO/HAVO

WO/HBO

Communication in the digital age Mediaconsumptie

Bron: Forrester European Technographics 2008

(leeftijd)

0

2

4

6

8

10

12

16-18 19-20 21-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65+

Internet TV Radio Magazines Newspapers

(gem

. Aan

tal u

ur/w

k)

Bron: Morgan Stanley 2010

Communication in the digital age Binnen 3-5 jaar 10x meer (mobiele) devices!

Communication shift

Communication in the digital age Communication shift

Bron: Microsoft

Communication in the digital age MSN Messenger (tegenwoordig Windows Live Messenger)

> 5 miljoen gebruikers > 100 miljoen gesprekken/dag

Communication in the digital age Hyves, Facebook, LinkedIn, etc

Communication in the digital age Mobile movement

Communication in the digital age (Micro)blogging: Twitter, Facebook, Hyves, etc

Communication in the digital age Yammer: Enterprise Microblogging

Communication in the digital age Foursquare: check-in and find your friends

Communication in the digital age En het wordt nog gekker met bliin, ustream, kyte.tv en comvu

Communication in the digital age Google Wave

Communication in the digital age Facebook messages

Bron: Morgan Stanley 2010

Communication in the digital age In communication usage of social networks > email


Kersttoespraak Koningin Beatrix 2009

Communication in the digital age Meer, korter en sneller!

Information overload

Consumer in control

Consumer in control Ja/Nee Sticker

Consumer in control AdBlocker

Consumer in control Really Simple Syndication (RSS)

Consumer in control Netvibes, Pageflakes, Widgets, etc.

Consumer in control Google Personal Homepage (iGoogle)

Consumer in control Podcasts

Consumer in control Digitale Video Recorder (DVR)

Consumer in control Electronic Program Guide (EPG)

Consumer in control NOS geeft kijker regie in handen

Search rules

Search rules Zoekmachines spelen in op behoefte van consument

Search rules Search, Google Maps & Streetview

Search rules Audio, Video, Books, etc

Search rules Mobile search

Search rules Shazam

Search rules Layar: Mobile Augmented Reality Browser

Search rules Google Labs

Search rules … maar kent ook beperkingen

Social ranking will rule

Social ranking will rule Wat vinden anderen belangrijk?

Social networks & online communities

Social networks Hyves.nl

> 10 miljoen leden

Social networks Linkedin.com

> 70 miljoen leden > 1,4 miljoen leden (Nederland)

Social networks Facebook.com

> 500 miljoen leden

Social networks Marketingfacts.nl

Social networks Sport28.nl

Social networks AYA4: online community voor jongeren met kanker

Social networks Ook patienten zijn aktief in sociale netwerken

Bron: Martijn Hulst 2010

Social networks Social media ecosysteem

Social networks Connected: The Suprising Power of Our Social Networks

Wat betekent dit nu voor de zorg?

Communication in the digital age Zenden

zorgverlener

patient

Communication in the digital age Luisteren

zorgverlener

patient

Communication in the digital age Samenwerken

Bron: Engelen, Derksen 2010

Communication in the digital age Van zenden naar luisteren en samenwerken

Listen, participate & facilitate!

En dan nu naar de zorg…

social media in de zorg (introductie)

Health & Medicine