social media in australia 2011
DESCRIPTION
The state of the Internet and Social Media in Australia. All stats are specific to Australia.More at http://www.stephencater.comTRANSCRIPT
social media in australiaMarch 2011
The Internet is part of our lives
INTERNET
81%penetration
18,300,000
SOCIAL
65%penetration
14,700,000
INTERNET
81%penetration
WA 10% of Internet
Population Average usage 19.7
Hours
QLD 20% of Internet
Population Average usage 19.7
Hours
NSW 32% of Internet
Population Average usage 18.1
HoursVIC
25% of Internet Population
Average usage 18.0 Hours
SA 7% of Internet Population
Average usage 19.9 Hours
NT 4% of Internet Population
Average usage 18.6 Hours
AustraliaAverage usage 18.8
Hours
• Australians use Social Networking sites at a rate similar to Europe’s regional average, outpacing the global average by 10 reach points
Australia
Latin AmericaNorth America
EuropeAsia PacificWorldwide
0.816
0.8790.882
0.8470.5
0.712
Social Networking % Reach
Australia
Latin America
North America
Europe
Asia Pacific
Worldwide
295.3
293.8
316.3
368.4
171
289.9
Social Networking Average Minutes Per User /
month
State of the Internet: Comscore
mobile internet browsing increased considerably, from 29 percent in 2009 to 52 percent in 2010
Internet consumption, Nielson Whitepaper 2011
ownership of internet capable mobile phones increased greatly from 43 percent to 65 percent, and over one third (35%) of online Australians now own a Smartphone
Internet consumption, Nielson Whitepaper 2011
social mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone
Internet consumption, Nielson Whitepaper 2011
close to half of online Australians now access the internet while commuting or travelling
Internet consumption, Nielson Whitepaper 2011
22 hoursaverage time we
spend online each week
Internet consumption, Nielson Whitepaper 2011
1 in 5minutes online, are spent on a social
network
22 hoursaverage time we
spend online each week
Internet consumption, Nielson Whitepaper 2011
1 in 5minutes online, are spent on a social
network
86%internet users who visited a social network site last month
22 hoursaverage time we
spend online each week
Internet consumption, Nielson Whitepaper 2011
Australian newspapers record 2.5% overall circulation decline (2010)
Financial Review
The Australian
Herald Sun
Courier Mail
Daily Telegraph
The Age
down 5.9%
down 0.5%
down 2.1%
down 1.4%
down 3.8%
down 4.5%
2010 stats, Audit Bureau of Circulations
it’s not just print…
2007 marked a change in Australians TV consumption…
2007 marked a change in Australians TV consumption…
While use of the internet continued to grow this year, for the first time ever
this was not accompanied by an increase for TV consumption…
… a possible early warning sign that we are approaching the
feared media saturation point
Tony Marlow, associate research director, Asia Pacific, Nielsen Online
2005 2006 2007 2008 2009 20105
7
9
11
13
15
17
19
21
23
InternetTV
hou
rs /
week
2010 stats, Audit Bureau of Circulations
Social media... is a way of thinking... It’s not about sales, or ads, or click-through rates. It’s about pursuing relationships and fostering communities of consumers.
It’s about rethinking how you make plans when your customers are in the center and in control.
Paul Adams Senior User Experience Researcher,
The Australian Consumer Landscape: March 2011. Nielson
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