social media in academia and research
TRANSCRIPT
Social Media in Academia and Research
Francisco Marco-Serrano
Universitat de València - 27th March 2013
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IntroductionThen you better start swimmin' Or you'll sink like a stone For the times they are a-changin'.(B.Dylan, 1964)
‣ The ICT Revolution
‣ From human networks tothe technological social networks
‣ Six degrees, know-how and know-who
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Introduction (cont.)
‣ Where are we in academia and research?
‣ Are we catching up with society?
‣ Luckily, we are not so bad as we could think. But we are still far away!
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Introducción (cont.)
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@kproductivity | @AutoritasUK
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Internet Adoption
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45%
22%
11%
10%
7%4%
1%
AsiaEuropeNorth AmericaLATAMAfricaMiddle EastOceania
Source: Internet World Stats, 2012 Q2.
2.406 million users
63% penetration rate in Europe
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Social Media Adoption
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Social Media Adoption (cont.)
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People express
themselves in SM
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Social Media in Education
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Social Media in Education (cont.)
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Social Media in Education (cont.)
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?
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Social Media in Education (cont.)
‣ It is a new learning experience; new!?‣ ‘Social learning’
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Education 2.0
‣ Interactivity‣Conectivity‣Collaboration and participation‣Simplicity and intuition‣Beta versions‣Free tools‣Mobility
12Ref.: Observatorio Tecnológico MECD - La Web 2.0. Recurso Educativo.
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Education 2.0
‣ The Teacher as a Mentor
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Education 2.0 (cont.)
‣ The Student as the Key Piece
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Education 2.0 (cont.)
‣ Blogs‣ Wikis and on-line documents‣ Podcasts‣ Slideshare, Scribd‣ Mindmaps‣ Flickr, Picasa, Instagram‣ Youtube, Vimeo‣ Collaborative maps‣ Google Hangout, Skype‣ And much more...
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And more...
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Research 2.0
‣Research in the XXI century
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Research 2.0 (cont.)
‣ From ‘Publish or Perish’...
‣ To ‘Post or Perish’
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Research 2.0 (cont.)
‣ Liquid Publications:Scientific Publications meet the Web
‣ Liquid Books‣ Liquid Journals‣ Liquid Conferences‣ Liquid Benchmarks
‣ Reviewing in the internet ages
19Ref.: http://project.liquidpub.org/research-areas
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Field Research 2.0
‣ Social Networks as aninformation source
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Field Research 2.0 (cont.)
‣ Where are your study subjects?‣ Build Community‣ Leverage it to start your sampling‣ Share at every stage
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22Ref.: http://www.iredes.es/2013/03/tercera-version-del-mapa-iredes/
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Field Research 2.0 (cont.)
‣ What are the people talking about?At which frequency?In which sense?...
23Ref.: Graphs from Cosmos, analysing Twitter conversation about social services in the Spanish region of Madrid.
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Field Research 2.0 (cont.)
24Ref.: Graph from Cosmos, analysing the online conversation about Chilean beer ‘Escudo’.
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Field Research 2.0 (cont.)
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Field Research 2.0 (cont.)
‣ Know yourcommunity...
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Tools 2.0
‣ Surveys:
‣ Blogs:
‣ Wikis:
‣ Community:
‣ ...
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Analysis 2.0
‣ Crowd-sourcing...
‣ From 2001 to 1st March 2013;‣ More than 285K users, 200 countries‣ More than 1,600 challenges‣ More than $39M in prizes‣ From $500 up to $1M
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Analysis 2.0 (cont.)
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Analysis 2.0 (cont.)
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Analysis 2.0 (cont.)
‣ Methodology, state of the art, technical doubts, or simply testing your thoughts...
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Virtual Communities
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Virtual Communities (cont.)
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Virtual Communities (cont.)
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Virtual Communities (cont.)
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Some Examples
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Some Examples (cont.)
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Some Examples (cont.)
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Some Examples (cont.)
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From ForoCoches.com to the
‘paper’...
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Some Examples (cont.)
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Some Examples (cont.)
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Some Examples (cont.)
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‣ Give me an academicand researchcommunity 2.0...
Many thanks!