Social Media Impact and Opportunities

Thank you

Dean ShareskiPrairie South SD

ideasandthoughts.org

Melanie McBridehttp://www.slideshare.net/melmcbride/beyond-

blocking-embracing-the-social-web

COMMUNICATIONSOR

INFORMATION MANAGEMENT?

You Don’t Control the Message Now

Maybe You Never Really Did

Times Have Changed!

WHAT HAPPENED?

Social Media Revolution 2 (Refresh)

INFORMATION IS INCREASINGLY CHEAP AND EASY TO SHARE

WHAT’S NEXT?ANY GUESSES

THE SHIFTS

1MANY TO MANY

Clay Shirky: How cellphones, Twitter, Facebook Make

History

http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html

Social Media Can Influence EVERYONE!

Webkinz targeted age group is 6 - 13 years of age.

2YOU ARE WHAT

YOU SHARE

David Wiley, BYUhttp://davidwiley.org/

“IF THERE IS NO SHARING, THERE IS NO EDUCATION”

SHARE!

SHARE!

SHARE!

3UNLEASHING

THE TRIBE

WHO’S TALKING FOR YOU?

STAKE YOUR CLAIM!

The Power of the Internet

How important is your presence on the Internet?

WHAT ARE OTHERS DOING?

During April of 2010 the Minnesota school districts in Mounds View and Stillwater took their traditional rivalry to the Internet with a unique Facebook Fan Page Face-Off. The idea was simple – the district that gets the most new fans on the social-networking site wins. And the losing superintendent has to wear the other district’s spirit wear for a day, with pictures posted on both districts’ Facebook pages as proof.

Read More………https://www.nspra.org/files/docs/Facebook%20Face-Off.pdf

Facebook Face-Off

WHAT ARE OTHERS DOING?

WHAT ARE OTHERS DOING?

Yes = 62.5%

24 participants in a Horizon office survey

Yes = 100%

Yes = 83.3%

WHAT WILL THE INFORMATION AND MEDIA LANDSCAPE

LOOK LIKE IN 5 YEARS?

ARE WE PREPARED?

4CATCH UP,THEN KEEP

UP

WHERE DO WE BEGIN?

MOVE FORWARD WITH OPEN EYES

AND

EXPECT AND EMBRACE

* Do we change our message?* Do we change our communication Plan?* Do we change our tools?

WHAT DO WE NEED TO CHANGE?

NONO

NO

THEN WHAT DO WE CHANGE?

Our willingness to accept change

WHAT ARE THE POTENTIAL DANGERS ?

1 - Identity Theft

2 – Anything you post can be used against you

3 – Misuse or inappropriate behavior4 – You have no control over your user data

All of these dangers can be overcome with EDUCATION

Social Media Success = Vigilance, Self-Awareness

and Balance

Social media unlocks both a multi-verse of new opportunities, and a minefield of new challenges. The freedom and choices granted by social media tools come with demands for more responsibility: being accountable and self-aware about how you spend your time and the information that you share.

Share effectively Create multiple points of participation Create many to many conversations Give others a voice Listen to and engage user-visitors Co-create with our community Get Mobile Guide the message. Accept that we no longer “Control” the message

BE OBJECTIVE

Pull vs Push

Develop information sharing process and communication

networks

SHARE EFFECTIVELY

SHARE EFFECTIVELY

Pull vs Push

Create multiple points of participation Create many to many conversations Give others a voice Listen to and engage user-visitors Get Mobile

GET OUT THERE

CO-CREATE WITH OUR COMMUNITY

Teach them to Fish

And

Allow them to Fish

SCHOOLS CAN DO AMAZING THINGS!

GUIDE OUR MESSAGE

Seize the opportunities that are before us and accept that we can no longer “Control” the

message but have the opportunity to guide

it.

Is this ours?

Thank you

Discussion