social media hubs for sustainable marketing success
Post on 18-Oct-2014
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This is a presentation by Jeff Korhan and Shawn Doyle for the National Speakers Association 2010 Convention in Orlando, FL.TRANSCRIPT
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How Tree Care Professionals Can UseSocial Media to Grow Their Business
Presented by Jeff KorhanNew Media and Small Business Marketing
August 12, 2010
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The Relationship Economy
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2010 Business Trends
1. Human-Centric Business
2. Collaborative Markets
3. Sustainable Communities
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Monitor Your Brand
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Transparency and Engagement
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Do Your Research
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1. Location2. Expertise3. Credentials
SEOThe Language
of the Web
Learn Keywords
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Real Time Search
and Geo-Location
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WEBSITE
Blog Inbound Links The Source
Content ManagementContent Management
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Communities
Help Them Do More …
of what THEY Want to Do
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• Social CRM• Research• LinkedIn Groups
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• Wisdom of Friends• Research• Facebook Pages
Social Community that Supports Your Business
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• Massive Reach • Engagement• Real-time search
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• SMO - Social Media Objects• Facebook Integration• Creative Commons
Flickr
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• YouTube Channel• Keyword Phrases • Video is Transportable
YouTube
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• Ownership• Flexibility and Control• Social Media Hub
Blog
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Blogging is Storytelling with a Purpose
–Visibility –Reputation and Authority–Referrals
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iPhone App
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I don’t get ….
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Getting Started with Social Media – A Small Business Checklist
http://bit.ly/asIdzn
Take Action
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Join Me on Thursday November 11th 7:30 a.m.
Increase Your Marketing Effectiveness with Social Media Engagement
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slideshare.net/jeffkorhan
Twitter Hashtag is #TCIAEXPO