social media hospitality
DESCRIPTION
A ten-slide presentation introducing what social media is all about for the hotel industry, especially in Jordan.TRANSCRIPT
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Social Media Hospitality* How Social Media Tools & Platforms Can Help Your Business. [June 2011]
_____Naseem TarawnahEMAIL: [email protected]: 7iber.com/INCTWITTER: @tarawnah
*a ten-slide maximum presentation
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Don’t think of Social Media in the context of getting MORE business, but rather, doing business BETTER.It’s NOT a magic wand.
It’s about CONVERSATIONS
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What Social Media Can Do...
It can provide your customers with real time information.
It can troubleshoot: thus amplifying positive feedback.
It can help create an emotional connection between your customer and your brand.
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175,000,000 USERS ON TWITTER640,000,000 ARE ON FACEBOOK
250,000,000 USERS LOG ON TO FACEBOOK EVERY 24 HOURS
FLICKR HOSTS OVER 5BILLION PHOTOS
30 BILLION PIECE OF CONTENT SHARED ON FACEBOOK EACH MONTH. THAT’S ABOUT 7 BILLION EVERY WEEK.
95,000,000 MILLION TWEETS EVERY SINGLE DAY
ROUGHLY 4,000,000 TWEETS EVERY HOUR
24 HOURS OF VIDEO UPLOADED ON YOUTUBE
EVERY MINUTE
FLICKR USERS UPLOAD 3,000 IMAGES EVERY MINUTE
2 BILLION VIDEO VIEWS ON YOUTUBE
EVERY 24 HOURS
BY THE NUMBERS
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1,613,500 FACEBOOK USERS ARE FROM
JORDAN
(THAT’S ABOUT 92.63% OF THE COUNTRY’S ONLINE POPULATION)
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81% CHECK ONLINE COMMENTS56.3% said they “got to know” brands online
89.9% Pay attention to
online comments (EVEN IF THEY’RE NOT
BUYING)
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Social Media “Values”Avoid setting up a designated “social media department”. Integrated approaches get better results.
Identify your audience. Who are you targeting specifically? Who is your customer?
Choose your tools. Focus on maximizing the usage of several rather than attempt to use them all poorly.
Have conversations.
Go to where your audience is. Do NOT centralize or seek to control the conversation.
Don’t ignore the bad, but also acknowledge the good. Strike a balance.
Add value and be relevant.
Execute, Be Consistent, Sustain.
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TELL STORIES!and let your community tell them
for you...
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Digital Stories help:
Humanize your business.
Capture an audience. They can relate.
Create marketing buzz.
Manage your reputation.
Allow you to stand out.
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Tools, Platforms & Content CreationBlogging (wordpress, blogger)
Facebook (pages)
Geo-Social Sites (FourSquare & Facebook Places)
Digital Storytelling with Video