social media for your parish may 2015ss
TRANSCRIPT
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May 10, 2015 1
Social Media for
Your Parish
Adapted from material produced for the Anglican Diocese of Ottawa, Congregational Resource Day, May 2, 2015
© 2015, Aurelia Consulting Services, Inc.
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Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
http://creativecommons.org/licenses/by-nc-nd/4.0/
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Social Media – Does it Fit?
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• Communications
• Engagement with the world
• Worship & Hospitality
• Buildings & the shape of parish ministry
• Lifelong formation
Embracing
Future
God’s
• Communications
• Engagement with the world
• Worship & Hospitality
• Buildings & the shape of parish ministry
• Lifelong formation
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Social Media – Does it Fit?
May 10, 2015 4
• Communications
• Engagement with the world
• Worship & Hospitality
• Buildings & the shape of parish ministry
• Lifelong formation
Embracing
Future
God’s
• Communications
• Engagement with the world
• Worship & Hospitality
• Buildings & the shape of parish ministry
• Lifelong formationCommunications
Social Media Social Action
Traditional Media
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May 10, 2015
Communications and the Church
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We bring the church to the community & the community to the church
through effective communications.
The real church is nota building, but rather…
…a community
…a network of people
…a social network!
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Communications and the Church
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Social Media is ideal for Evangelism!
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Effective Communications
Who We Are
Methods & Tools
Community(Who They Are)
Purpose (WHY)
(WHAT)
…Move the World
Save the lost
Purpose (Why We Do This)
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Evangelize: Share the Good News
Go and make disciples of all nations… Matthew 28: 19
Get Found!
How then shall they call on Him in whom they have not believed? And how shall they believe in Him of whom they have not heard? And how shall they hear without a preacher? Romans 10:14
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Message (What We’re Saying)
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God loves you
Pass it on!
Who Are We?
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What do we do well?
What’s our style?
What are the characteristics of the peoplein our parish?
What are we still learning?
“So in Christ we, though many, formone body…We have different gifts…”
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Community: Who Are They?
• are we serving now?
• can we also serve?
• would we like to serve?
What Community…
For Whom Are We Being the Church?
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Our Community is
&(Inside & outside)Our parish family…
the wider world
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Methods
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I have become all things to all people so that by all possible means I might save some. I do all this for the sake of the gospel… 1 Cor. 9:22-23
Be as shrewd as snakes and as innocent as doves.
Matthew 10:16
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Who Uses Social Media in Canada
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30M Canadians (86%) use the Internet
85% have a Facebook account
56% use a smart phone
Of these…
46% have a Twitter account71% watch YouTube
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Who Uses the Web?
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• Typewriter• Post Office• Telephone book• Library• Dictionary• Photo Album• News & Entertainment Centre• Weather Bureau• Appointment Book
For many, the web has become…
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Who Uses the Web?
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For many, the web has become…
THE FIRST PLACE WE GO!
A website is essential for every organization
that wantsto stay alive & thrive
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Who Uses Facebook?
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• 1 out of 5 online minutes is spent on Facebook
• 50% of online Canadians use Facebook daily
• Facebook use by age:18-29 87% 50-64 63%30-49 73% Over 65* 56%
• Little difference in usage between men and women, urban, suburban and rural groups
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Who Uses Twitter?
• Most are 25 - 45
• Post-secondary education
• More urban/suburban (e.g. commuters) than rural
ypes
• Not much difference between men & women
(10% are over 65!)
50% of Twitter content is News
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How to Get Found
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• Pick the right media for the message*
• Use our “brand” (how people see us already)*
• Connect to other people and organizations in our community*
• Be present and active where and when the community is active
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Pick the Right Media for the Message
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How to find us
What we’re like
Things we are doing /Things you can do with us
Things others are doing/Things to do with others
Print Media
Website Calendar
Website*
Resources & Info NewsletterMailing List
Discussion Forum
Facebook Group /Event
More Static
More Dynamic
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“Brand”
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• Our Building
• Mission & Priorities
• Our Name
• Our Style
What makes us distinct from any other parish or organization, our identity
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• Share content in multiple places
• Publish/post consistently, on a regular cycle
How to Get Found (2)
• Keep it short! Provide links to longer material Use pictures whenever possible.
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Best Practices
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1. Share the “the power” – be a team
2. Agree on how you’ll do it
3. Anything that’s worth doing is worth doing well: Take the time to set up and understand
4. Don’t post anything you don’t want the world to know
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Best Practices
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5. Be protective of others: Define & understand your parish privacy policy
6. Guard your reputation: Keep an eye on those you follow – and on those who follow you
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Best Practices
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• can be found easily• is easy to understood• is up-to-date
7. Be friendly! Get parishioners & friends to test your website to see if information
• all the links work!
AND
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Remember…
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• The wider community can be powerful partners
• Our nearer community includes churchgoersAND their friends & relations
• Understanding, planning
and being consistent are keys to success
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Social media is a tool that lets us extend our reach…
…but it’s not a substitute for personal interaction
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