social media for your business
TRANSCRIPT
Social Media for your business
Pinterest | How does it work?
• A pin• Pinboard• Pinning• Repin | Like• Pin it button• Pinner
Pinterest | Why does it matter?
• Traffic• Links• Leads• Social Sharing
Pinterest | Create an account
• Invitation only • Optimize your profile• Avoid self promotion• Create pinboards• Following• Engage with other pins• Promote through other channels• Make the best board on a specific topic
Pinterest | for marketing
• Feature visual content• Create UG pinboard• Avoid self promotion• Host a contest• Add a ‘Pin it’ button • Gather insight into your
buyer personas• Stand out as an thought
leader
VISUAL CONTENT• Content you have• Strong visuals in posts• Infographics• Ebook & Book covers• Photo’s of your
costumers
Pinterest | for marketing
• Create a video gallery• Use hashtags• Feature offline events• Showcase your business personality• Ad links in the description of your pins
Foursquare | How does it work?
• App | Mobile site• Register• Check-in• Leave tips and leave them for others• Become the mayor• Badges & Points• Share• Images
Foursquare | for marketing
• Claim your venue• Add specials• Analyticsor• Brand pages• Partner Badges
Specials• Swarm special• Friends special• Flash special• Newbie special• Check-in special• Loyalty special• Mayor special
Linkedin | why
• Acquire new customers through online recommendations and word of mouth
• Keep in touch with people who care most about your business
• Find the right vendors to outsource services you’re not an expert on
• Build your industry network—online and in person
• Get answers to tough business question
• Win new business by answering questions in your area of expertise
• Raise funding• Keep your friends close and
your competition closer• Convince potential customers
of your expertise by sharing unique blog content
• Network with peers in your industry for repeat business referrals
Linkedin | complete your profile
• Upload a professional image• Create a compelling headline• List your current position and at least 2 past
positions• Complete the ‘summary’ and ‘specialities’section• Give recommandations before you aks for them• Complete ‘interests’and ‘groups and
associations’
LinkedIn | Optimize your profile
• Edit your public LinkedIn URL• Costumize your website listings• Include a link to your Twitter account• Make your entire profile visible for everyone
LinkedIn | Applications
• Slideshare• Reading List Amazon• My travel and events• Blog link• Polls
Linkedin | Build your network
• Connect with your direct network• Add previous colleagues and classmates• Browse the networks• Advanced search• Join relevant groups• Save people searches and create an alert• Follow the updates
Linkedin | Market your business
Setting up a company page• Edit the description of your company page
overview• Add keywords in de specialities section• Pick industry | location• Link to blog rss• Post status updates
Linkedin | Market your business
Create an effective group• Use other social media to promote• Linkedin group policies• Group engagement strategy• Link to blog rss• Post status updates
Linkedin | Market your business
Develop leadership• Status updates• LinkedIn answers
Linkedin | Market yourself
• Give before asking favors• Connect with everyone• Make your interactions personal• Use advanced applications to promote your
content• Create a call-to-action• Create a DirectAd
Linkedin | Measure ROI
• LinkedIn reach• Monitor the interactions in your groups• Track your developing leadership• Compare before and after campaigns• Analyze your leads and sales
Facebook | why?
• Get found by people• Connect and engage with
costumers and prospects• Create a community• Promote other content• Generate leads• Customer Service• Coordinate Special
Events
• Facilitate Word of Mouth Marketing
• R&D | Product testing• Press Releases• Employee Recognition • Product or Service
Catalogue • Contests• Email Newsletter
Facebook | pages vs. profiles
Pages • Multiple admins• By default public• Categories• Likes without
approval
Profiles• One admin• ‘Private’ by default• Friends with mutual
acceptance
Facebook | promote your page
• Create an engaging Page• Leverage the viral nature of Facebook• Draw on your existing network• Make your Page publicly searchable• Use Facebook Ads for an extra push
Facebook | timeline for pages
• New cover photo • Sequential timeline of key events and posts including fan
comments and ability to edit the content • No default landing pages • Only 4 visible tabs (and one of these has to include
photos) • Admin section including direct messaging and activity log • Posts by others mentioning your brand may appear in
your timeline
Facebook | groups vs pages
Groups• Common interest• Message• Admins listed• Basic applications• When members join or
engage with the group, action is distributed in News Feeds
Pages• ‘fans’• Update• Admins behind the
scenes• Almost all apllications• When users become a
fan or engage with the Page, action is distributed in Feeds
Facebook | Best practices
• Be interactive, fun and helpful
• Embed videos on your page
• Connect FB to the outside world
• Contests• Integrate with
traditional advertising
• Use Facebook to grow your email list, and vice versa
• Introduce new products first on FB
• Integrate social content
• ‘Like’ other businesses pages
Facebook | Metrics
• Overview• Likes• Reach• Talking about this• Check-Ins