Social Media for the bewildered: An introduction for small businesses

Miranda Man

Channel 4 DPT 2009 / 10

Channel 4's 4 Talent DPT Scheme 2009/10

Slides for my presentation at the graduation ceremony at Channel 4, Horseferry Road on 5th October 2010.

THINK bigger!

Some recent statistics......

•400 million members worldwide• 600 000 new members a day• 50% of users log in every day• 24 million members in the UK

• 900 000 blog posts put up every day• 126 million blogs on the internet• 27.3 million tweets on Twitter a day• 24 hours of video uploaded every minute onto YouTube

July 2010

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Take 2 similar events in 2 decades......

1978: Portsmouth Football Club is in huge debt and relegated to the 4th Division. Fans club together to try to save their team. 2010: Portsmouth Football Club has entered administration and relegated to the Championship. Fans club together to try to save their team.

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How did this news reach the public?

How could the fans spread the word to drum up support?

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1978: 1978: Welcome to the Evening Welcome to the Evening NewsNews

SoutherSouthern Newsn NewsDisastrous news for Pompey

Football Club.Relegation looms and

thousands of pounds in debt…

Don’t forget to join me tomorrow

for the latest news.

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Extra! Extra! Read all about Extra! Extra! Read all about itit

Local newspaper Local newspaper led a campaign to led a campaign to drum up support drum up support from fans.from fans.

Crisis at Crisis at PompeyPompey

Club face Club face bankruptcybankruptcy

Chaos at Fratton Chaos at Fratton ParkPark

SOS - Save Our SOS - Save Our Soccer!Soccer!

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Forward to 2010

Television, radio and newspapers still exist ...

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2010: Welcome to the 6 o’clock News

Follow us on

Twitter

Today. Portsmouth Football Club became the first Premier League Team to go into administration.

...For the latest news…

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Portsmouth Football Club docked 9 points. Relegation is inevitable.

Microblogging site, what’s happening now, instant news, tweets.

Pompey are nearly £120 million in debt.Interview with the Administrator tonight.

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Viewers are part of a bigger conversationPortsmouth Football Club

docked 9 points. Relegation is inevitable.

@Reply – respond to the

message@meridiantonight 9 points? You’re joking!

About 2 hours ago via web in reply to meridiantonight

News spreads and reaches far quickly

Retweet – post the same message on your Twitter feed meridiantonight

Portsmouth Football Club docked 9 points. Relegation is inevitable.

Retweeted by you and 100+ others

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Blogs - less transient than Twitter, online diary of reflections and thoughts…

…and a way of starting conversations.“1. MJ Says:

I am a Newcastle fan but I know the Portsmouth fans are true fans hope you get through it all true good people you guys deserve better get it back guys and do the Pompey thing play up proper folk !!!!!!!!!”

“2 Thanks MJ. Fingers crossed…..”12 Miranda Man 2010

Groups, Support from fans, Community, Sharing

5437 people

this 5437 people

this

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Snapshot in time, gauge current opinion

Pompey are through to the FA Cup Final!!5.45pm April 11th 2010

What’s the score Harry?!!6.00pm April 11th 2010

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Traditional Media:Traditional Media:a one way form of communicationa one way form of communication

One way One way experienceexperience

Difficult to interact or respond quickDifficult to interact or respond quicklyly

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Social Media - 2 way form of communication

• Conversation with and amongst your audience• Timely – find out as news unfolds• What is current opinion• Far reaching - builds communities and networks• News travels quickly

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Small businesses can apply the same principles, using freely available social media

A Dance School

A Restaurant

Create an account in minutes!

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Groups and Pages: Online community, Share latest news, Engage with your customers, Conversations

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Most up to date news, Spread the word!

Beginners’ Class cancelled tonight.

Just 5 tickets left for the Tango Show!!!

Wow! Great vibe at the Food Festival. Not to

be missed!

#KampanRestaurant Daily special: Fresh Lobster!

#Hashtags: Groups and

categorises tweets

#

#

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Online photo albums

Share videosShare photos, invite

CommentsUpload videos, Showcase

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Create a Blog

... Staging a Tango Show

Follow a journey, reflections, thoughts…

… A food tour• Engage your customers

• The personal touch21 Miranda Man 2010

This is just the beginning - explore more!

Social networking

Social bookmarking e.g: StumbleUpon, delicious, Reddit: Share favourite websites, links. RSS news feeds - get the latest news, blog entries etc.

A few examples:

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Thank you for joining us and good night!

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