social media for start ups and #twitter explained by @ukmarketinghelp and sponsored by @mcrescalator
TRANSCRIPT
Thanks to:
And
TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help
My personal favourite:
The principles behind all social media.
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The First C: Content• Social media tools allow everyone to become a
creator, as publishing and distribution of multimedia content is free and easy.
• User generated content is at the core of the business model of almost all social media platforms. And citizen journalism.
• However, just because everyone can become a creator doesn’t mean that everyone does.
• The 1:9:90 rule says that 90% of all users are consumers:
• 9% of all users are curators
• And only 1% of the users are creators.
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The Second C: Collaboration
• Social media facilitates the aggregation of small individual actions into meaningful collective results.
• Collaboration can happen on 3 levels:
• conversation,
• co-creation
• and collective action.
• Each a stepping stone to the next level.
Copyright Great Marketing Works 2015
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So what do you want?• Conversations are a mere stepping stone for co-
creation. • E.g. Wikis are a perfect example of co-creation. • And then Collective action goes one step further and
uses online engagement to initiate meaningful action. • Collective action can take the form of signing online
petitions, fundraising, tele-calling, or organizing an offline protest or event.
• Or getting behind a brand and buying its products… • Or even getting behind the #icebucketchallenge… • But back to collaboration – how does it work?
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How does this all work?
• An event happens.
• A little like a brand is born.
• So something like the world cup.
• BIG stuff – but something smaller inside it.
• A player bites someone.
• Everyone consumes this news.
• But only a few brands ‘create’ something off it.
TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help
It’s not the first time he has done it.
Which makes it ripe for parody…
Some ok…
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Some NOT real… or condoned.
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But why did this one do the best?
TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help
Is this collaboration?
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The Third C: Community
• Social media facilitates sustained collaboration around a shared idea, over time and often across space.
• But remember every web page is a latent community, waiting to be activated.
• But people don’t build relationships with each other in a vacuum. A vibrant community is built around a social object that is meaningful for its members. The social object can be a person, a place, a thing or an idea.
• But does it work….?
Copyright Great Marketing Works 2015
It’s this bad boy is so good…
TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help
And…
Why do Twitter…?
Why do people tweet a brand?
7 biggest mistakes for start ups on Twitter. A UK Surveys say the main reason for following is a compelling bio (67%) and good tweets (30%).
Basic do not do’s:
1. NO PHOTO! People buy from people.
2. Uninteresting tweets – we will about how to get them interesting
3. Generic bio - WIIFM. What benefit do I get if I follow you?
4. Boring background – jazz it up a little – use a professional at Fiverr
5. 317 name - Make sure your name – means something
6. Snobbery – follow those who follow you!
7. Unbalanced ratio – Twitter is ANTI – SPAMMING. 23
Social Media For Start Ups.
Twitter for Startups :
What can Twitter do for your start-up.
Ways to leverage twitter for start-up needs. 5 tools and apps that will help by Dan.
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Give people what they want…
It’s the same for brands.
It’s USED to be all about planning ahead.
Or at least…
Ideas like this…
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And seasonal changes… like…
On Valentine’s Day.
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And designing new parts…
Or talking about sports…
And asking questions…
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Creating content…
Or “hijacking” the weather
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Doing some funny stuff…
Or hijacking TV shows as….
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Or hijacking TV shows as….
Hashtagging everything – but not too much
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Social Media For Start Ups.
Twitter for Startups :
What can Twitter do for your start-up.
Ways to leverage twitter for start-up needs. 5 tools and apps that will help by Dan.
#FASTERCLASS
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Use Twitter Advertising and Analytics
TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help
Every Minute Marketing.
The Tools are here..
It’s hard work…
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But it’s amazingly rewarding… and cost effective Twitter Advertising. when you get it right.
Use Analytics to learn more…
Use hashtags to build lists / Tweetbe.at
#EB_TRAINING
You could use this Tool. @Follogro
TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help
Make sure you are tweeting to the right people at the right time.
TWEET #FASTERCLASS and get all MY notes for FREE.
Twtrland
Klout
Can be
Used to
Schedule
As
Well…
AND You could use this Tool. @Follogro
TWEET #FASTERCLASS and get all MY notes for FREE.
It does THIS to your Klout Score.
But you gotta have stuff to tweet so: Creating Cool Content
• Cool tools you can use to make stuff• https://infogr.am for making some cool infographics • https://placeit.net/ to make things look great on a screen
for mock ups• https://www.reembed.com for adding your logos onto
videos. • http://www.tryspruce.com for creating twitter images • http://www.chartblocks.com for pretty charts and graphs
like visual.ly • www.spoken.ly for creating your own inspirational quotes• And Canva does this tooTWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp
for marketing help
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Some amazing stuff… but just the tip.
• http://twittercounter.com
• http://socialmention.com/
• http://www.twitalyzer.com/
• http://manageflitter.com
• http://twitonomy.com
• http://tweetreach.com
• http://mentionmapp.com
Copyright www.greatmarketingworks.co.uk 2015©
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You CAN get in with this one. As I will make sure you can. Follogro
TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help
Case study:
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Remember it’s ON again: May 8th
It’s this AGAIN…
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Twubs
Talk Walker
Talk Walker
TweetBe.at
It’s about the connection point…
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Is this the new reality?
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What would they think?
TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help
Is it really any different?
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www.follogro.com
TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help
Tools you can use for content:
• https://infogr.am for making cool infographics
• https://placeit.net/ to make screen for mock ups
• https://www.reembed.com for adding logos
• http://www.tryspruce.com for twitter images
• http://www.chartblocks.com for pretty charts
• www.spoken.ly for creating inspirational quotes
• www.canva.com is great too for the above
Tools you can use for Twitter
• http://twittercounter.com
• http://socialmention.com/
• http://www.twitalyzer.com/
• http://manageflitter.com
• http://twitonomy.com
• http://tweetreach.com
• http://mentionmapp.com
• http://follogro.comTWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp
for marketing help
Thanks to:
And
TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp for marketing help