twitter and facebook: the basics explained
DESCRIPTION
Slides and notes from a presentation given at the Gloucestershire Country Markets Ltd AGM on 15 April 2013.TRANSCRIPT
Promoting Country Markets via Twitter and Facebook
The basics explained
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
The presentation
• Online marketing– Websites– Directories– Social media (Twitter and Facebook)
• Offline marketing– Flyers/posters– PR
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Online marketing
• Free / low cost promotion• Most people are online (84% of the UK
population)
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Websites
• Great place to put all the information about your Market
• Keep it up-to-date• Link it in with everything you do• Facebook?
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Directories
• Local information websites• Transition Towns• Big Barn
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Social media
“Interactive platforms via which individuals and communities create and share user-generated content.”
J.H. Kietzmann, K. Hermkens, I.P. McCarthy & B.S. Silvestre (2011)
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Social media
The online equivalent of a conversation or a gossip with friends, colleagues or acquaintances.
Catherine Every
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Twitter?
Every day, millions of people turn to Twitter to connect to their interests, to share information, and find out what's happening in the world right now. Anyone can read, write and share messages of up to 140 characters on Twitter. These messages, or Tweets, are available to anyone interested in reading them, whether logged in or not. Your followers receive every one of your messages in their timeline – a feed of all the accounts they have subscribed to or followed on Twitter.
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Twitter – usage statistics
• 34 million + active UK users• 25-34, 35-44 and 45-54 age groups each make
up around 20% of the Twitter population• 42% use it find out about products and services• 41% use it to provide opinions about products
and services• 31% use it to ask for opinions about products
and services
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Twitter feed
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Twitter – the basics
• Username (@CatherineEvery, @bohemianbeads)
• Mention• Retweet• Message• Hashtag
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Twitter profile
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Twitter and your Country Market
• Announcements about what’s on sale• Who’s cooking what• What’s selling well• What’s happening in the Market• Retweeting other Country Markets tweets• Posting photos• Link into special dates (Mothering Sunday, Easter, Bank
Holiday etc)• Retweeting / commenting on local community issues• Tap into food issues (e.g. beef in your lasagnes come
from your local butcher)
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Hints and tips
• Tweet regularly• Have more than one person tweeting
(you can login with your twitter name and password)
• Stay positive and politically uncontroversial
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Questions?
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Facebook - statistics
• 200 million unique users (c.30 million in the UK)
• 57% of users are female• 46% of users are 45 or older
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Facebook personal timeline
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Facebook personal page
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Facebook business timeline
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Facebook business page
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
How can Country Markets use Facebook?
• Post photos• Post updates• Post questionnaires• Post information • Post recipes• Post special offers• Post about special dates (Easter, Mothering
Sunday, Breakfast Week etc)• Share posts and comments• Comment on postsPippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Hints and tips
• Get started at www.facebook.com/business
• Do it regularly• Have multiple administrators• Stay positive and politically
uncontroversial• Promote it in Market and all your flyers,
posters, press releases etc
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Here’s what Ross Country Market said
“It’s still in its infancy in relation to getting a decent number of “likes” and is just starting in the last month or so to get people sharing statuses. The main benefit is that it’s free and a useful reminder for people, especially as you would otherwise not have any way of communication with them between markets.”
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Here’s what Beccy Stephens said
“Just to spread the word and let local people know its there.”
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Questions?
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Offline marketing
• It’s making sure people know you’re there• More focused than social media
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Flyers and posters
• Focus on USPs• Keep branding consistent• Get out to relevant places – i.e. where
your customers go – and where your ideal customers go
• Tailor to events: Christmas order forms, Easter treats, Breakfast Week
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
PR
• Draw up a press list of email contacts• Think about what’s newsworthy: new
producer, special items for key dates (e.g. Easter), local food that’s trustworthy, new season rhubarb, anniversary
• Plan
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Conclusion
• All marketing, whether it’s online or offline is about letting people know you’re there and you’re worth a visit
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013
Questions?
Pippin Consultancy Ltd Gloucestershire Country Markets AGM 15 April 2013