social media for sme
Post on 21-Oct-2014
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DESCRIPTION
Slide Yuswohady untuk acara AkberDepok03TRANSCRIPT
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SOCMED MARKETING FOR SME
YUSWOHADYBlog: www.yuswohady.com
Twitter: @yuswohady
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INTRODUCTION
1
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THE FIRST SOCMED MARKETING BOOK
IN INDONESIA
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E = wMC2Marketing ENERGY(Horizontal Power)
Word of MOUTH (MOUSE)
Customer COMMUNITY
Offline
Online
“HORIZONTAL MEANS SOCIAL”
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1 to Many Many to Many
Marketer asBROADCASTER
Marketer asCONNECTOR
VERTICAL HORIZONTAL
MARKETING 2.0MARKETING 1.0
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Five Reasons Why Business is Social
ConversationConsumer
Generated Content
Collaboration Collective Intelligence
Community
!
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DEMOCRATIZATION OF
RESOURCES
SIZE ISN’T MATTER ANYMORE
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SOCIAL MEDIA AGE IS
SMALL BUSINESS AGE
REMEMBER...
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THE MODEL
2
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COCREATION
ACTIVATIONCONVERSATION
COMMON PURPOSE & IDENTITY
COMMON INTEREST
TARGET
CONSUMER
SOCMED MARKETING FOR SMETHE SIMPLE MODEL
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STEP #1DEFINE YOUR TARGET CONSUMERS
STEP #2IDENTIFY COMMON INTERESTS
STEP #2BUILD CONVERSATION, ACTIVATION, COCREATION
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EXAMPLEAn SME that operates a pre-school
institution wants build a community of moms that concern with the development of their children.
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#1. DEFINE YOUR TARGET CONSUMERS
CONVERSATION
THE HOME: Inspiring Moms
Blog
ACTIVATION
THE EVENT:Inspiring Moms
Award
COCREATION
THE BUZZ:Inspiring Moms
Community
EVANGELIST AND LOYALMOM CUSTOMERS
THE PROGRAM
THE GOAL
THE CONSUMERS
VISIONARY MOMS, ORDINARY MOMSGeographic: Urban, younger moms, 25-39Demographic: Have todler, pre-school, AB
Pshycographic: Modern, info freak, very concern about children development
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#2. IDENTIFY COMMON INTERESTSCommon interest: They are very concern about the development of their children -
their school, food, health, activities, and of course... their future
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#3. BUILD CONVERSATION, ACTIVATION, COCREATIONInvite customers to speak up
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LANDING PAGE
“THE HOME”COMMUNITY BLOG
SM CHANNEL
SM CHANNEL
SM CHANNEL
THE SIMPLE SOCMED PLATFORM
“THE ROAD”
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Every Company Is Media Company
EC = MCTom Foremsky
Because every company must create and publish content that attract its community member
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MARKETING IS NOT ONLY ABOUT SELLING
IT’S ABOUT
FACILITATING
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CASE STUDY
3
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CASE STUDY
WINWEB
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WinWeb is an SME that sells cloud-based small business software. It develops a social media strategy that facused on building community and creating relevant
contents for its target client i.e. small business.
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THE PRODUCT AND SOLUTION
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THE PRODUCT AND SOLUTION
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THE PRODUCT AND SOLUTION
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THE CONTENT: “HOW-TO” VIDEO PROGRAMS
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THE CONTENT: CONVERSATION THROUGH BLOG
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THE CONTENT: “TIPS-BASED” ARTICLES
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THE CONTENT: CHANNELING THROUGH TWITTER
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THE CONTENT: CHANNELING THROUGH TWITTER
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THE CONTENT: CHANNELING THROUGH OTHER BLOG
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CASE STUDY
YUSWOHADY
*note: narsis dikit nggak papa ya... Hehehe
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LANDING PAGE
SM CHANNEL
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SM CHANNEL: FACEBOOK - NOTES
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SM CHANNEL: TWITTER
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SM CHANNEL: FOURSQUARE
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CONVERSATION: ARTICLE DISCUSSION
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CONVERSATION: ARTICLE DISCUSSION
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ACTIVATION: OFFLINE SEMINAR
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ACTIVATION: OFFLINE SEMINAR
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COCREATION: INVITE FOLLOWERS TO CONTRIBUTE
Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000
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THANK YOU
FOLLOW@YUSWOHADY