social media for small business
DESCRIPTION
This high-level presentation takes a look at popular scial media platforms and how they can be leveraged to increase traffic to your small business website. It covers tips, tools, examples, and processes for getting started in social media, as well as ideas for generating content.TRANSCRIPT
Increase Traffic to your website [session 2]:
Leverage Social Media to get More Business
how to get results
Website
SEO(Keywords)
Link strategy
Social Media
small companies focus on inbound
Source: Hubspot’s State of Inbound Marketing Report - http://bit.ly/aewfHr
Inbound44%
traditional15%
email16%
other25%
1-10 Employees(2010 Lead Gen Budget)
Inbound31%
traditional37%
email11%
other21%
50 or more Employees(2010 Lead Gen Budget)
How do I get started with social media?
listen
How do I get started with social media?
listen
strategy
contentmanage
commit
Build traffic to your website• Encourage visits via links in your tweets• Offer special promotions•Get added to others’ lists•Develop relationships for “shampoo” effect•Tweets are google searchable
• Entice via multimedia content in wall posts• Business page with website link• “Info” tab has website links• Encourage “Events” participation• Offer special promotions• Can show up on Info tab of fans
• Entice via content of answers (and questions) to groups or your connections• Comprehensive personal profile, with links• Proactively seek out connections• Encourage “Events” participation
don’t just take my word for it…
“Without content, using social media as a distribution mechanism and conversation starter is pretty pointless.”Joe Pulizzi, founder of Junta42
“Great content gives social media life, by giving people something more interesting to talk about than what they’re ordering right now at Starbucks.”Sonia Simone, senior editor at Copyblogger
“Spend resources on creating content, more than beautiful design.”Mike Volpe, vice president of marketing at HubSpot
social media loves content
Yourwebsite
Press releases
Slides
Images
Blog
Video
Articles
what if you don’t have content?
5 Easy Steps to
Content That Drives Traffic!
#1: Who are you talking to?
B2B Markets:• What industry?
• What location?
• What size?
• What title/position?B2C Markets:• What location?
• What gender?
• What age?
• What income?
#2: What will you say?
KEYWORDS!
Wordtracker Keyword Questions Tool
#3: How will you say it?
Yourwebsite
Press releases
Slides
Images
Blog
Video
Articles
#4: When will you say it?
• Plan at least 3 months out
• Use a mix of keywords/phrases
• Use a mix of tools
• Be flexible
Consistency is the key to success!
#5: Say it!
How to?
Company News
Keywords
EZ Content Template
1. Who is your prospect?
2. What do you want your prospect to do/feel?
3. How will your content help your prospect?
4. What does your prospect need to know?
5. What questions your prospect will have?
post content on the Web
Yourwebsite
Press releases
Slides
Images
Blog
Video
Articles
SEO Pay-Per Click
Off-LineSocial Media
How do I grow with social media?
listen
strategy
contentmanage
tools
Keyword research:– google.com/sktool/ – https://adwords.google.com/select/KeywordToolExternal – http://labs.wordtracker.com/keyword-questions
Social Media time-savers:Manage:– tweetdeck.com– hootsuite.com– Ping.fm – SocialoomphMeasure:– Facebook Insights– Google analytics– Hubspot (for a monthly fee)
Social Media - grow your network:– whoshouldifollow.com– facebook.com/find-friends/index.php– Research using:
• socialmention.com• Suggestions automatically offered by facebook or LinkedIn• Search specific media for groups
