8 reasons b2b sales professionals should use social media

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Social Business Engine 2016 CEO of Find and Convert bout Bernie Borges Speaker / Author / Trainer Dell Social Influencer IBM Futurist AMA Tampa Bay / VP Comms Host Social Business Engine Podcast @bernieborg es

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Page 1: 8 Reasons B2B Sales Professionals Should Use Social Media

Social Business Engine 2016

CEO of Find and Convert

About Bernie Borges

Speaker / Author / TrainerDell Social InfluencerIBM FuturistAMA Tampa Bay / VP Comms

Host Social Business Engine Podcast

@bernieborges

Page 2: 8 Reasons B2B Sales Professionals Should Use Social Media

Social Business Engine 2016

Evolution of Engagement

Page 3: 8 Reasons B2B Sales Professionals Should Use Social Media

Social Business Engine 2016

Engaging Your Audience

• “82% of prospects can be reached via social media.” (Triblio)

• “96% of sales professionals use LinkedIn at least once a week and spend an average of six hours per week on the professional networking site.” (Triblio)

Building Trust

• “92% of buyers say they delete emails or voicemail messages when comes from someone that they do not know.” (Triblio)

• “Millennials are 247% more likely to be influenced by blogs or social networking sites.” (Hubspot)

Providing Helpful Content for

Engagement• “77% of B2B

purchasers said that they would not even speak to a salesperson until they had done their own research.” (Hubspot)

• “Over 70% of B2B purchase decision makers user social media to help them decide.” (Hubspot)

Social Selling Means:

Page 4: 8 Reasons B2B Sales Professionals Should Use Social Media

Social Business Engine 2016

Social Selling is Like A “New Muscle”

Optimized social profile… LinkedIn & Twitter skills are requisiteThere is a modest learning curve...It’s not rocket science

http://www.socialbusinessengine.com

Page 5: 8 Reasons B2B Sales Professionals Should Use Social Media

Social Business Engine 2016

Our Online Social Selling Courses

“This is a fantastic course that will appeal to sales and marketing professionals alike who are at any point in the social spectrum, from newbie to seasoned veteran.”- Brandon Andersen

http://www.socialbusinessengine.com