8 reasons b2b sales professionals should use social media
TRANSCRIPT
Social Business Engine 2016
CEO of Find and Convert
About Bernie Borges
Speaker / Author / TrainerDell Social InfluencerIBM FuturistAMA Tampa Bay / VP Comms
Host Social Business Engine Podcast
@bernieborges
Social Business Engine 2016
Evolution of Engagement
Social Business Engine 2016
Engaging Your Audience
• “82% of prospects can be reached via social media.” (Triblio)
• “96% of sales professionals use LinkedIn at least once a week and spend an average of six hours per week on the professional networking site.” (Triblio)
Building Trust
• “92% of buyers say they delete emails or voicemail messages when comes from someone that they do not know.” (Triblio)
• “Millennials are 247% more likely to be influenced by blogs or social networking sites.” (Hubspot)
Providing Helpful Content for
Engagement• “77% of B2B
purchasers said that they would not even speak to a salesperson until they had done their own research.” (Hubspot)
• “Over 70% of B2B purchase decision makers user social media to help them decide.” (Hubspot)
Social Selling Means:
Social Business Engine 2016
Social Selling is Like A “New Muscle”
Optimized social profile… LinkedIn & Twitter skills are requisiteThere is a modest learning curve...It’s not rocket science
http://www.socialbusinessengine.com
Social Business Engine 2016
Our Online Social Selling Courses
“This is a fantastic course that will appeal to sales and marketing professionals alike who are at any point in the social spectrum, from newbie to seasoned veteran.”- Brandon Andersen
http://www.socialbusinessengine.com
Social Business Engine 2016
GaggleAMP for Social Amplification
http://www.socialbusinessengine.com
Social Business Engine 2016
Social Selling Skills are Table Stakes
http://www.socialbusinessengine.com/blog/8-reasons-b2b-sales-professionals-must-use-social-media/
http://www.socialbusinessengine.com