social media for recruiters

0800 612 [email protected]

Beyond the Noise

Enterprise Social Mediafor

Recruitment Agencies

Elite LeadersSeptember 21st, 2011

byColm Hannon

MD of eSocialMedia.co.uk


To Start

•Who are you?

•What do you want to get out of this session?

•Where are you with Social Media?

•What are your issues with Social Media?


Agenda

Session 1

•Introductions

•Questions for you

•Enterprise Social Media

•What UK businesses & recruiters are doing

•What you could do

•Your questions for me

Session 2

•Your Real Life Challenges

•Walking through the process

•Key Take Aways


My Background


To set the record straight: I don’t know everything about social

media!


But eSocialMedia has:

• Smart & experienced consultants• A proven methodology • Over 60 social media partners• Common sense• A fantastic client list and track record


The Bar Analogy


The ME-ME-ME Guy Analogy/Corporate Narcissism


Enterprise Social Media is the deployment of online,

collaborative communication to improve business

relationships and reduce costs.

What is Enterprise Social Media?


The evolution of social media for direct recruitment

Relevant content-

driven marketing using a hub & outpost model with moderator

Talent pools based ononline communities, driven by recruitment departments

that listen.

Facebook advertising.Use LinkedIn to find candidates (Search Network, LION and Free Inmail).

ATS integration with social channels & broadcasting vacancies on Twitter and FB and LI.

Buying social recruiting tools and platforms for search and message (Still ‘corporate narcissism’).

Departments having online business-related interactions & working with recruitment department


How we get involved in the conversation...

Direct Resourcing Think Tank

The Talent Think Tank

Digital Leaders Think Tank

The Rugby Business Network


How brands recruit using social media....


Eversheds - creating a ‘Social Media Army’

Financial ServicesPensions

EvershedsContent Hub

Real Estate


Vodafone saved an estimated £2m in hiring fees from a conversational

marketing strategy


What I hear recruitment agencies say

We want:

•More new clients

•Grow existing accounts

•Better candidates

•Less poor candidate volume

•Better internal communication and training

•Reduced costs

We are worried about:

•SM reducing productivity

•Controlling the message

•Cost of time and £ investment

•I’m already too busy!

•ROI?

•What if we mess it up?


To set the scene


> +

In Executive Relationships


<+

But....

+


Your recruiters talk to candidates

Your support people

talk with customers

Your communications people talk to the media

and markets

Your sales people talk with prospects

Your business exists through conversations


Marketing

PR

Customer Service

Biz Dev

How can Social Media support and enhance key business functions?

Compliments of Olivier Blanchard


Replace the term ‘social media’ with the term ‘social interaction’

and it will start to make a lot more sense


Community & social business technology is here & big.....


There is a new breed of social recruitment technology company

Keep yourself informed


Capgemini's CTO team reduced email by 40% using Yammer.

IDC say $1m saved per 1000 staff in productivity.


G4S using Talent Communities


Jive Community Platform for Brand Awareness


Jive For Sales


Top 20 UK Sites (Alexa, March 28th 2011)

• Google UK • Google• Facebook• YouTube • BBC Online• Yahoo!• eBay UK• Windows Live• Wikipedia • Twitter

• Amazon.com• Blogger.com• Linkedin• MSN• PayPal• The Guardian• Wordpress • The Daily Mail• Bing• Flickr


Experian Hitwise shows that 9000 social-networking sites

received 2.4 billion hits from the UKin January 2011


And 22% of Grandparents in the UK are using social networks!

Mashable 2011


Three C’s of Social Media

Content

Conversation

Community


Own your own conversational spaceWhile you still can


Recruitment in Retail


Apple is the closest ranked ‘recruitment in retail’ YouTube video

behindRetailCrossing.com


By 2014 Mobile Internet usage will have overtaken desktop Internet

usageMorgan Stanley 2011


That’s 15 months away.....

Are you ready?


Jobvite Recruiter Survey


Job boards are trying to catch up


How is social media currently used in recruitment?

• Search and Source

• Advertise, Message and Promote

• Engage and Communicate (eSM)


Miramar – London Executive Search

http://www.youtube.com/watch?v=R5CcWZwm9nQ


Jeff Bullas & Greg Savage CEO of Firebrand Talent on YouTube


Greg’s Savage Truth about Social Media

Helped international internal comms with staff

Filled a conference via Twitter

SM is not the solution to all of their problems but a big part

Met suppliers and trainers online who trained his staff

Made hires for his company

Blog is exposed in industry press


Greg’s Savage Truths about Social Media

Each recruiter has a personal url on their site

Video is the future

Job boards don’t find people – people find people

Time is a challenge

Take social media seriously

Don’t under estimate the positive and negative impacts

It’s an ongoing commitment & not a quick fix


Listen Target Engage

What to do...


What many organizations forgot to askbefore getting into the Social space:

“What are we trying to accomplish?”

Define the objective FIRST.THEN come up with the tactics.

Slide compliments of Olivier Blanchard


What does a Monitoring Dashboard look like?

Other tabs display relevant videos, conversations and competitor mentions

RSS News feeds

Google news summary

Conversations on forums

Conversations on blogs


Monitor

Plan & ProduceContent

Broadcast & Engage

Ongoing Process


Recruiters are becoming sector experts

by adding value & sharing: • Articles• Videos• Presentations• Podcasts• Data• Contacts• Advice

http://www.youtube.com/watch?v=R5CcWZwm9nQ


Basic Relevant Infrastructure

Do you have this?


Cost effective tools...


What Should You Do Next?

• Set real business objectives• Look at what you are currently doing and

what is working for you and the competition• Start with a pilot• Define how each department will utilise

social media• Integrate existing and new solutions• Draft processes to improve operational

efficiency• Train your staff • Review and improve


Questions...


Session 2


What is your Social Media strategy?

Example of a key challenge or objective in Q4?

How are you using social media today?

Is it working? What has the return been?

Have you been using it to address your biggest challenge or main objective?


Objective Setting & Resource ID

with LeadershipSelf Audit Competitor

Analysis

Audience Analysis

Feasibility StudySocial Media

Strategy Implementation

Plan

Social Infrastructure Design & Build

Content Strategy & Plan

Incentivisation Plan

Staff Training & Behavioral

Change Plan

Launch & Promotional Strategies

Moderation Strategy & Business

Intelligence Process

Review & Adapt

Sample Steps to Social Interaction


If you get it right.....

social media for recruiters

Business

evolution of social

social channels

recruitment departments

business relationships

collaborative communication

executive relationships

recruitment agencies

tankdigital leaders