Mary LeeGlobal Customer Success Manager

Recruiters: How to win

at social engagement

• Building a great profile

• Content – How to differentiate yourself?

• 3 things you can do today

Agenda

Building a great profile

ADD A PHOTO

Members with a photo get up to:

9x more connection requests

21x more Profile views

36x more messages

ADD YOUR INDUSTRY

Members with industry information receive up to 9xmore Profile views

More than 300K people search by industry on LinkedIn every week

DRAFT A COMPELLING SUMMARY

Focus on career accomplishments & aspirations

40+ words

DETAIL YOUR WORK EXPERIENCE

Members with up-to-date positions receive up to:

5x more connection requests

8x more Profile views

10x more messages

ADD EXAMPLES OF YOUR WORK

Upload photos, presentations, and videos

Give a dynamic, visually appealing representation of your professional story

ADD SKILLS & GET ENDORSED

Add at least 5 skills (soft skills & technical skills)

Members with 5 or more skills are found up to 27x more via search

• Location

• Education

• Volunteer experience & causes

• Accomplishments: languages, organizations, certifications, publications, etc.

What else?

Content – How to differentiate yourself?

CompaniesFOLLOW

InfluencersFOLLOW

Sharing updates vs. publishing postsHELPING YOU GROW AND ENGAGE YOUR NETWORK

Share links, articles, images, quotes or anything

else your followers might be interested in

Updates

Deeply explore topics that matter to you, then watch the comments to

see your impact

Publishing

Status updatesSHARE

Links and imagesINCLUDE

Publishing on LinkedIn

Becomes part of your profile

Gets shared with your network

Reaches the largest group of professionals

assembled online

What a published article looks like

PUBLISHING

Enhance your publication with images

PUBLISHING

• Create a catchy headline

• Add images that stand out

• Be authentic

• Remember your audience

Publishing Tips

Start on yourhomepage!

PUBLISHING

The publishing page

PUBLISHING

Where it will appearPUBLISHING

Track itPUBLISHING

3 things you can do today

Complete and enhance your

personal profile

Profile

Follow companies, industries and people you are interested in & check out where you

have alumni

Follow

Be an active collaborator – share, update your status,

discuss, post…GIVE to your network

Collaborate

http://lnkd.in/MSE2017

On October 19th, LinkedIn will announce the Top 25 Most Socially Engaged search and staffing organisations. Your activity on LinkedIn is one of the measures used to create the ranking.

Find out more about Most Socially Engaged: